Thumbnail for 21723

Everyone is going digital for the holidays. According to new Videology Group data more consumers will celebrate the holidays in digital fashion – that goes for shopping, of course, but also entertainment and family time.

Some interesting takeaways from the Videology Group report include:

• 27% will stream holiday movies
• 44% will stream holiday music
• 23% say they’ll read most holiday books online, 15% will read via ereader
• 55% say they’ll get holiday recipes online
• 57% will take holiday pictures with a smartphone

Even holiday cards are going digital with more than one-quarter (26%) saying they’ll send e-cards this Christmas. And while about half say they’ll watch holiday TV specials as they air (48%), 23% say they’ll DVR holiday specials to watch when it is convenient and 30% say they’ll watch some live and will DVR the rest.

Most believe Santa is also going digital – 63% say Santa uses GPS to find the nice kids.

Still, 74% say they’ll use the postal service to mail cards and more than half say they’ll watch holiday fair via TV or DVD.

Image via Shutterstock

Tags: 2015 holiday trends, digital content trends, digital holiday, Videology Group

Source: Videology: 2015 holidays are going digital

    

What do you think? Add a Comment:

comments

Be sociable, share the knowledge!
  • 3 Lessons to Learn From the Marriott-Starwood Merger
    3 Lessons to Learn From the Marriott-Starwood Merger
  • 4 Ways to Sell Like the Rock Star Entrepreneurs
    4 Ways to Sell Like the Rock Star Entrepreneurs

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>