How to Transfer Your Website to Shopify
Without a doubt, Shopify is our recommended ecommerce tool.
But what if you’re already on another ecommerce tool and want to make the switch?
I put together this guide to help you transfer your store to Shopify in 4 easy steps. In mapping out these steps below, I’ve assumed a few things:
- You already have a store built that’s generating revenue.
- You want to keep that revenue going while you build your new store.
- You have a domain that was purchased through another domain registrar and won’t be purchasing your domain through Shopify.
Let’s dive in.
Step 1: Build Your New Shopify Site
First let’s get your Shopify store built.
During this step, don’t worry about your new Shopify store conflicting with your old store. Your Shopify store will be locked behind a password so no one can see it until you’re ready to launch your new store. You’ll control when it becomes publicly accessible.
The store will be built on a Shopify subdomain which looks like company.myshopify.com so there won’t be any conflicts with your current store. Traffic and revenue will keep coming in like normal.
We have a complete guide on how to create your ecommerce store on Shopify here.
Most likely, you’ll have to build the store yourself. That means you’ll have to add the info for each product and page from your old store by hand. Yes, it’s definitely tedious but once it’s done, you’ll be so glad that you moved everything over. The benefits of Shopify drastically outweigh this one-time transfer.
If you’re transferring from WooCommerce, you’re in luck. Shopify does have an import process that should allow you to import the bulk of your product info into Shopify.
As you create your Shopify store, Shopify will ask you if you’re transferring stores and which platform you’re transferring from. If you select WooCommerce, you’ll see an import option in your store dashboard as soon as your store is created.
There’s more info on the WooCommerce import process for Shopify here.
Is there a way to import product pages and customer info from a CSV?
Yes, but you need Shopify Plus, the enterprise version of Shopify. If you’re a larger business with lots of revenue and thousands of products to transfer over, it is possible to upload all your product info at once with a CSV. There are details on which data can be uploaded and how to organize the CSV here. I highly recommend that you also import all your historical customers and order info if you have access to Shopify Plus. Getting all your core business data in one place avoids lots of headaches with reporting later.
But this functionality isn’t part of the standard Shopify plan. If you’re a small or medium size ecommerce site, you’ll have to copy and paste all the product info into Shopify one product at a time.
Another option is to use a migration app from the Shopify App Store. Here’s one called Cart2Cart. Price is based on how many products you want to import.
Shopify also has the option to hire a store expert through its Services Marketplace to help with the transfer.
Step 2: Get Your Redirects Ready
After you get your store built, it’s time to build your redirects.
There are two major reasons to build a list of redirects when transferring your store to Shopify:
- It will ensure that any customer using an old URL ends up on the correct page of your new site after the switch, so you don’t lose any revenue from people landing on dead pages.
- It’ll transfer any page authority that you’ve built for Google searches to the new URLs, helping your new store rank for search results and keep your traffic from dropping after the switch.
Luckily, Shopify has an easy way to add redirects to your new store. All the redirects will go live when you launch your new store.
You can add redirects within Shopify by going to Online Store > Navigation > URL Redirects. There’s also an option to import them as a batch.
You’ll want to create a redirect for every URL that has a different location in Shopify. For example, products in Shopify have a URL like this: company.com/products/product-name
If your old product URLs use a different URL structure, you’ll want to create a redirect for each product. Same for any other pages that have a different location in Shopify.
Check the URL path of every page and product that you create in your new Shopify store. If they’re the same as your old store, there’s nothing you need to do. If they have a new URL path, create a redirect for them.
Do I have to redirect every URL from my old site?
Here’s the rule: redirect every URL that has a clear corresponding page on the new site. 404 everything else.
What’s a 404?
That just means removing the page so that your site returns a 404 message any time someone tries to access that URL. It tells people that there’s nothing there.
A few years ago, I was very anti-404. I used to think that every single URL needed a proper redirect and I went a bit overboard on a site. Eventually, our hosting provider reached out and told us that we had too many redirects on our site, we needed to cut them down to 1,500. We had about 2,500 at the time.
They were right, we did have too many. I was paranoid about trying to help users land on the right page. I was also worried about losing any traffic from Google and I thought 404s might reduce our rankings. I was wrong on both counts.
First, users struggle a lot more with weird redirect paths than a 404. A 404 gives a super clear message: the page you’re looking for doesn’t exist. A weird redirect is really tough for a user to understand.
Second, Google prefers 404s for pages that no longer exist. It’s a clear signal for them and they don’t reduce rankings for sites that have 404s. They’ve publicly stated numerous times how they only want sites to add redirects for pages that have a one-to-one relationship.
Definitely build out your list of redirects for the pages that have changed URLs in Shopify. For everything else, don’t build a redirect and allow the page to 404 once you switch your site to Shopify.
Step 3: Go Live and Point Your Domain to Shopify
Now it’s time to go live!
It is possible to buy a domain directly from Shopify which sets everything up for you.
But I’ll assume you already have a domain with another domain registrar since you’re transferring your site to Shopify.
In this case, you’ll need to get your domain to point to Shopify so when people visit your site, they find your Shopify store.
You’ll need to log into your domain registrar and edit your DNS settings. You’ll be adding an A record and a CNAME.
Shopify has step-by-step instructions and the exact settings you need to configure here.
As soon as you save these DNS settings, your domain will start pointing to Shopify, so make sure you’re completely ready to make the switch before doing this step.
It’ll also take up to a few hours for the changes to go live completely. This is because the DNS servers of the internet don’t update instantaneously. It takes a while for them all to spot new changes. It’s very normal for you to see the change but for someone else to still get your old site. Nothing’s broken — it’s just taking some time for the new DNS settings to reach everyone.
If you have a smaller ecommerce site and you’re not too worried about having a few hours when visitors are routed to both sites, feel free to do the switch any time.
If you want a cleaner cut between the two sites, the most popular method is to do the switch during your lowest-traffic time. For most sites, it’s usually in the middle of the night on a weekend. For major sites with tons of revenue and users, that’s typically when “maintenance windows” occur. For most of us, picking the middle of the night during the week works really well. This causes the least disruption and is standard practice these days.
My advice on when to do the switch:
- If the stakes are high and you have a lot of revenue coming in, do the domain switch in the middle of the night even though it’s inconvenient.
- If you’re not too worried about the switch, do it on a Monday morning. That gives you all weak to fix gaps or put out any fires that come up with the new site. As a general rule, you don’t want to release anything on Friday because if something goes wrong, you’ll spend all weekend trying to fix it.
What happens if something goes horribly wrong?
Keep your old ecommerce site live during the transition. The domain and all your URLs will point to your new site, but you want the old stuff on standby in case something critical breaks during the transition.
What if new orders stop processing?
What if traffic plummets and doesn’t come back?
What if conversions fall off a cliff and people stop ordering even though everything technically still works?
There’s an endless list of weird scenarios that could seriously impact revenue and your business. The odds are slim that any of these will pop up, but you want a foolproof backup plan just in case.
If something horrible happens, your backup plan is to point your domain back to your old site. It’ll take a few hours for all the changes to reverse themselves but they will reverse.
I like to keep my old site for at least 30 days to make sure everything is healthy.
Step 4: Shut Down Your Old Ecommerce Site
Once everything has been switched over and you have at least 30 days of healthy activity on your new ecommerce site, it’s time to take the old ecommerce site down entirely.
Skipping this step can cause problems later on.
I personally find it easy to neglect infrastructure cleanup items. For the time being, it doesn’t cause problems. But sooner or later, I get hit with a random fire that I’m not expecting. On one site I was managing, I found old ecommerce checkouts that were still live years after they should have been shut down. Occasionally, a customer did manage to find the page themselves and use it. This created all sorts of fulfillment problems.
Not to mention the fact that you’re probably paying for another ecommerce tool at this point. Better to get it shut down and reduce your monthly software expenses.
This step should be pretty easy. Once you cancel your subscription on your old ecommerce software, that company should turn everything off for you. Other than logging into your old account and hitting the cancel button, there shouldn’t be anything else that you have to do.
Then you’ll be completely transitioned to Shopify without any loose ends to worry about.
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