Top 3 tips to improve location based campaigns

Rip Gerber, Locaid CEO: At the end of last year we ran a geofence-based SMS pilot in a shopping mall in Easton, OH with Alliance Data. Initial findings from the pilot revealed that participants spent an average of 24% more in a shopping trip triggered by a text message than […]


Value of mobile transactions to double by 2017

In its latest report, ‘Mobile Commerce Markets: Sector-by-Sector Trend Analysis and Forecasts 2013-2017‘, Juniper talks in big – no, make that huge – numbers. They see the value of mobile transactions more than doubling from this year’s $1.5 trillion to a whopping $3.2 trillion by 2017. While $3.2 trillion seems […]


Automation Is The Driving Theme In Six Cloud Startup Presentations At GigaOM Structure

I am here at the GigaOm Structure conference where this morning, six startups presented before a three-judge panel of venture capitalists: Luis Robles, a partner with Sequoia Capital; Bipul Sinha, partner at Lightspeed Venture Partners; and Ann Winblad, managing director of Hummer Winblad Venture Partners. SaltStack, a new DevOps platform, […]

The research also shows 33% ‘immediately defect’ to competitor stores when they hit a mobile shopping snag. The biggest complaints from mobile shoppers are hard to navigate mobile sites, too-small images, smartphone security concerns, ‘painful’ checkout processes. “The sudden rise in the number of visitors accessing retailer’s websites from mobile […]


Yahoo introduces one-stop business listing dashboard for SMBs

Yahoo has introduced a new one-stop dashboard that enables automatic submission of listings to more than 40 online business directories. Called LocalWorks, the new program ensures that business information is updated whenever details change. The LocalWorks dashboard consists of a template which also caters for the input of videos, photographs […]


Jivox, vSplash push interactivity with platforms

First, Jivox is adding native ad, multi-screen options to all its ad units, including the IAB Rising Star units. This should offer more engaging ad units, in general, with added scale for advertisers. The native features will include RSS/news feeds, video/image galleries and live Twitter feeds which can be embedded […]


Amazon facilitates social gifting on Facebook

As birthday wishes come rolling in on Facebook, wouldn’t it be nice if all those well-wishers could club together to buy one pressie – perhaps an Amazon Gift Card. Now, they can. With one user starting up a gift card on Facebook with as little as $1, other friends of […]


Nielsen reveals habits of second-screeners

Nielsen’s latest survey reveals that 85% use their tablet or smartphone while watching television at least once a month; 40% do so daily. Forty one percent use a tablet, while slightly less use a smartphone (39%). But, are these second-screeners using their mobile devices to distract themselves, during ad breaks […]


Why your coupons need mobile

I recently had the chance to chat with Locaid CEO Rip Gerber about their multi-source location platform and the trend toward mobile couponing. Kristina: Tell me how the Locaid platform works and what it offers retailers? Rip Gerber, CEO of Locaid: Locaid offers retailers the largest multi-source location platform in […]


Younger B2B buyers' online purchase behavior ignored by suppliers

Are you a B2B buyer under the age of 35? If so, according to a new report from the Acquity Group, you are 131% more likely to make corporate purchases online than those who are age 35 and over. However, the same report reveals that suppliers’ websites are not set […]