24Jun

CNBC Digital Workshop Debuts 3 Video Projects

News Brief 27 minutes ago Subscribe to Online Media Daily The CNBC Digital Workshop, which develops and produces original video programming for CNBC Digital products and its content partners, will debut three new video projects on CNBC.com: “NetNet TV,” offers a fast-paced look at the hot financial and business topics, “It’s […]

24Jun

Advertisers Track Data, Privacy Is Intact

In 2012, IBM published a white paper that stated “90% of the world’s data was created in the last two years.” That was more than year ago. Information increases at a rate of 2.5 quintillion bytes of data per day. This surge of data we’ve created via social platforms, credit […]

24Jun

Marketers With High Email TINS Rates Engage Users

Few acts seem to show brand affinity more than someone sifting through his or her spam folder for a marketing email. Across a sample of more than 1 billion messages sent to spam folders in the first quarter of the year, less than 1% (0.17%) were willingly “rescued” by consumers. […]

23Jun

AOL Reader In Beta As Google Shutters RSS Feed

AOL is readying a reader to fill a void left behind by Google. Google announced in March that it would retire Google Reader on July 1. Urs Hölzle, senior vice president of technical infrastructure and Google Fellow, wrote instructions in a post on how to export their data using Google […]

23Jun

Courtroom Sketch Artist Sues Getty Images For Copyright Violations

A courtroom sketch artist has sued Getty Images for allegedly infringing copyright by displaying her illustrations online and selling copies of them without her consent. Christine Cornell of Weehawken, N.J. says in her lawsuit that she has served as a courtroom illustrator for nearly every major trial in New York, […]

23Jun

Digital Ad Spend Rising, Twitter Up 95%

Ad spending soared at Twitter and YouTube in May, while they dropped slightly at Yahoo and Facebook. Twitter dollars jumped 95%, while YouTube was up 43% compared to May 2012. Yahoo fell 4% and Facebook was down 1%. The figures come from combined spending by four large holding companies — […]

23Jun

HTML5 Has Place In App World

Where does HTML5 fit in an app world? That’s the question raised in a new NPD Group report examining the role of the mobile Web, specifically HTML5 technology, in a mobile ecosystem dominated by applications. The study suggests mobile Web proponents should focus on showcasing compelling use cases for HTML5 […]

23Jun

Content Galaxy Launches Streaming Video Platform

News Brief Yesterday, 5:28 PM Subscribe to Online Media Daily Content Galaxy, a video hosting service, launched its video streaming platform.  It integrates content into a single platform to enable publishers to build large channels. Content Galaxy is an alternative to YouTube channel; it targets media outlets looking for a […]

23Jun

Social Media Helps Marketers Capitalize On Events, Consumer Reactions

KOHLER, Wisc. — Entertainment executives looking to craft a mission statement for real-time marketing might consider this maxim from AEG Global’s Scott Carlis: “Marketing at the speed of culture.” Speaking about AEG’s business, which includes live events and sports teams, Carlis said the trick is to monitor conversation and sentiment […]