24Sep

10 Ways Machine Learning Is Reshaping Marketing

Advancements in technology are constantly changing our world. This is no secret. As a marketer, you need to have a better understanding of this technology that goes far beyond the latest smartphone release. If you recall, artificial intelligence made my list of the top marketing trends to look for in […]

21Sep

How to Become Profitable with Instagram Ads

I’m sure by now you recognize the importance of staying active on social media to promote your business. Your Instagram marketing campaigns need to be a priority. If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than […]

19Sep

13 Marketing Tips SEOs Can Learn From PPC Managers

As an SEO expert, you know what it takes to get your content ranked high in search engine results. Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns. SEO and PPC are considered to be two very different […]

17Sep

How to Increase Your Ecommerce Product Sales with Shoppable Posts on Instagram

How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day. Even your most loyal customers don’t have a reason to visit your site […]

14Sep

How to Use Lifetime Value to Create a Facebook Audience That Actually Converts

To survive and stay relevant in the modern era, your business needs to have an active presence on social media. When it comes to social networks, Facebook is king. As of June 2018, the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users. Over […]

12Sep

Augmented Reality SEO: What to Expect in the Future

Augmented reality. It sounds like a term that should be used to describe a science fiction movie. But augmented reality (AR) has become a force to be reckoned with in 2018. By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates […]

10Sep

How to Generate Leads with PPC Campaigns for Your B2B Company

B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side. However, not […]

07Sep

How to Improve Your Click Through Rates with Emojis

Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th […]

05Sep

How to Generate More Profits by Focusing on Your Pricing Strategy

You can tell a lot about a business by how it sets its prices. Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand. It’s similar to the way different color […]

03Sep

How to Generate Recurring Sales by Implementing Subscriptions

Every business needs to come up with creative ways to drive sales. Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year? Whether your company sells a physical product or offers a service, the subscription business model […]

31Aug

How to Increase Sales by Personalizing the Customer Experience

Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that […]

29Aug

11 Ways to Make a Living on Social Media Without Selling a Single Product

Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling anything. We’ve all seen those profiles of seemingly regular people with tons of followers. It always seems as if […]

27Aug

How to Promote Your Local Business with These 15 Marketing Strategies

To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead […]

24Aug

How to Run Contests That Encourage User-Generated Content

Are you looking for a new way to spice up your marketing strategy? Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale. Promotional contests are one of my favorite ways […]

22Aug

The Top 10 Principles That Boost Your Website Loading Time

How fast does it take for your website to load? You may not think about this question very often, but it’s arguably the most important aspect of your site. That’s because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush […]

20Aug

How to Drive More Traffic to Your Website with These 11 Types of Blog Posts

Those of you who know me know how much I promote blogging. I’ve been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well. Driving more traffic to your website is arguably one of the most […]

18Aug

13 Ways to Improve Your Engagement Rates on Your Instagram Posts

Social media marketing has become a necessity for brand survival in today’s day and age. But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media. While you may have already recognized […]

15Aug

How to Improve the Ranking of Your Business Mobile App

It’s no secret we’re living in a mobile world. As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users. But some of you may have taken this […]

13Aug

How to Get More Email Subscribers Without Annoying Your Website Visitors

With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be? To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation. Research shows that 99% of […]

10Aug

How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility

Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart. In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can […]

08Aug

How to Effectively Market Your Small Business on Social Media

Social media marketing is no longer optional for small businesses in 2018. I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies. “Our customers know who we are, and they know where to find us.” Does […]

06Aug

How to Use SEO Tactics to Drive Ecommerce Sales

The ecommerce industry is a highly competitive space. That’s because the popularity of online shopping is growing at a rapid rate. Last year, retail ecommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years. It’s safe to say that consumers will […]

03Aug

How to Design a Checkout Process That Generates High Conversion Rates

Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales. Is your website traffic translating to conversions? There are certain metrics you can use to measure this. Look at […]

01Aug

How to Increase Profits by Focusing on Customer Retention Strategies

There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits. Focusing on customer retention is a much more viable and […]