BOTH SIDES OF THE TABLE | Mark Suster Jun 24, 2013 You’ve done everything right. You know what you’re selling–and why your customer should buy it–but you just can’t close the sale. Perhaps the missing ingredient is why a customer should buy…now. <a target=_blank href="http://redirect.viglink.com?key=11fe087258b6fc0532a5ccfc924805c0&u=http%3A%2F%2Fwww.inc.com%2Fuploaded_files%2Fimage%2Fsummer-sales_17020.jpg" class="lightbox" title="Flickr photo courtesy of Mays Communications […]
TECH REPORT | John Brandon Jun 24, 2013 Do you count on these apps for everyday business tasks? Maybe you shouldn’t. iStock The amazing thing about mobile apps, cloud storage, and living on the Web is that information is always at your fingertips. Unfortunately, often that means your data is not far […]
Using a mobile device? Go to m.inc.com for our mobile version. Francesca Louise Fenzi | Inc.com staff Jun 24, 2013 Round table or square table: Your audience’s seating arrangement affects their priorities, researchers say. “> shutterstock images Perhaps King Arthur was onto something; according to a new study published by the […]
D.C. BILL | Bill Murphy Jr. Jun 24, 2013 Beyond the style and the drama, no TV show illustrates the ups and downs of running a business better than Mad Men. After six seasons, here are some of the key lessons. I thought so before, but now I’m thoroughly convinced. If you’re […]
Christine Lagorio | Inc.com staff Jun 24, 2013 Les Gold, the entrepreneurial star of the cable series Hardcore Pawn, on what his pawn emporium has taught him about business, succession, and economic forecasting. shutterstock images Courtesy Company GOLD’S STANDARD: Les Gold says he’s turned his grandfather’s small pawnshop into a million-dollar business. […]
TRADE SECRETS | Michael AlterJun 24, 2013 When you’re ready to build your team, make sure you heed this recruiting check list. “> krystiano/Flickr As I wrote recently, building a great team is essential to having a great business. Your team starts with your first hire, and many new entrepreneurs bring that person on […]
START-UP TOOL KIT | Howard Greenstein Jun 24, 2013 Mallika Chopra describes herself as a mom with a business on the side. And her investors are on board with that vision. Mallika Chopra has talked with Inc. in the past about harnessing the power of intent and has built a social network, Intent.com, […]
BASEMENT TO BOARDROOM | Janine Popick Jun 24, 2013 And what about LinkedIn? Social media has become a fact of life– but where are the lines drawn between employer and employee?
OWNER’S MANUAL | Jeff Haden Jun 24, 2013 Secret No. 1: Always be looking. You’re missing prime opportunities if you wait to recruit until you need someone–anyone!–to fill a position.
DIRECTING HAPPINESS | Shelley Prevost Jun 24, 2013 What can you learn about managing people from peasant farmers in Okinawa, Japan? Plenty, it turns out. shutterstock images Okinawans have a remarkable tradition called `moai` (mo-eye). Made popular by Dan Buettner’s book Blue Zones, moai are described as informal groups created by people who […]
SALES SOURCE | Geoffrey James Jun 24, 2013 These words really raise your customer’s hackles. shutterstock images Over the two years, I’ve read hundreds of sales messages and heard dozens of sales presentations. Probably 90 percent of them are full of words that are both trite and ineffective. Here are the worst […]
MODERN RELATIONSHIP MARKETING | Jon Miller | Inc.com contributor Jun 21, 2013 On the Internet, your prospects and customers are telling you all about themselves, and they’re expecting you to pay attention. melstampz/Flickr There’s a famous New Yorker cartoon from 1993 with two dogs, one sitting at a computer telling the other, “On the […]
Free Perks Might Actually Embarrass Customers | Inc.com Using a mobile device? Go to m.inc.com for our mobile version. Francesca Louise Fenzi | Inc.com staff Jun 21, 2013 Everybody likes free stuff, right? Not necessarily, researchers say. Customer reactions depend heavily on the context. shutterstock images Customers may not enjoy free goodies […]
Eric Markowitz | Inc.com staff Jun 21, 2013 The new video product is smart, but the backlash is in full swing. And no wonder: The tech hype cycle can overshadow just about anything. At a press conference Thursday in Facebook’s Palo Alto headquarters, Instagram’s co-founder and CEO Kevin Systrom unveiled what had […]
BOTH SIDES OF THE TABLE | Mark Suster Jun 21, 2013 Why should anyone buy anything from you? A good answer to that question is crucial to your success. <a target=_blank href="http://redirect.viglink.com?key=11fe087258b6fc0532a5ccfc924805c0&u=http%3A%2F%2Fwww.inc.com%2Fuploaded_files%2Fimage%2Fbigstock_Middle_Eastern__Western_Busin_3914746_15365.jpg" class="lightbox" title="BigStock “> BigStock Editor’s note: This article first appeared on Mark Suster’s blog Both Sides of the Table. In […]