How to Write a Perfect Email Newsletter That Converts

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool. Just sending […]


How to Build Hype for a New Product Launch

Your company is ready to launch a new product. This is an exciting time for you and everyone else involved. Depending on your industry and brand, you’ve spent months or potentially even years developing this product. As you approach the final stages of development, you’re starting to get a bit […]


How to Increase Sales by Implementing a Customer Loyalty Program

If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. […]


How to Segment Your Target Audience with Generational Marketing

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I […]


How to Optimize Your Mobile Website for Google Searches

It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly. While having a mobile-friendly website is a great start, it’s not enough to drive traffic to your site. You also need to make sure your mobile website […]


How to Use Micro Influencers to Increase Your Product Credibility

Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your […]


The Top 10 Tactics for Marketing Your Company on a Budget

Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. You […]


How to Use YouTube Live to Grow Your Business

How active is your company when it comes to social media marketing? It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you’re missing out on an easy way to generate new leads. YouTube can also help you […]


How to Create an About Us Page That Generates Leads

You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important. Why? Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can […]


How to Design a Homepage That Converts

First impressions matter. When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates. I know how much time and effort it takes to improve your SEO ranking and drive more traffic to your website. […]


How to Get Your Customers to Recommend Your Brand to Others

Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge. Acquiring a new customer can cost you six or seven times more money than retaining your current customers. But you can get new customers without having to spend much money. Using your […]


How to Write a Business Plan for Your Startup

Anyone can have a great idea. But turning an idea into a viable business is a different ballgame. You may think you’re ready to launch a startup company. That’s great news, and you should be excited about it. Take it from me: as someone who has founded several startup companies, […]


15 Ways to Use Snapchat for Your Business

The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your target market. […]


10 Under the Radar Tactics to Persuade Your Audience to Take Action

To be a successful marketer, you need to come up with ways to engage with your audience. The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be: generating a sale getting users to download something adding new […]


How to Create an Engaging Facebook Cover Photo

By now I’m sure you know how important it is to have an active presence on social media. You’ve been posting more often and trying to engage with your followers. This is great, but you need to make sure you’re not overlooking the small stuff. Often, I see business pages […]


11 Ways to Increase Conversions for Your Ecommerce Store

Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business. Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful. What […]


The Top 15 Apps to Edit Your Instagram Photos and Videos Like a Pro

By now I’m sure you realize how important Instagram is for your business. Every day your audience gets bombarded with many different pictures and videos showing up on their timelines. That’s why I’ve told you in the past that you need to write captions that drive engagement. But nobody will […]


How to Get More Converisons by Optimizing Your Checkout Process

Do your conversion rates need a boost? Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved. Recognizing this is half the battle, but you’ll need to actually implement some changes if you […]


How to Increase Open Rates with These 7 Email Subject Lines

How long does it take you to write marketing emails? If you’re anything like me, you put lots of thought, effort, and time into each and every word in the message. That’s what it takes to write actionable email newsletters. Your message is full of great content. You might even […]


How to Identify the Target Market of Your Startup

Not everyone wants to buy what you’re selling. For your startup company to be successful, you need to identify your target market. This is one of the first steps of launching a startup company. But it’s much easier said than done. If you don’t have a clear target audience in […]


The Top 14 Ways to Improve Your SEO Ranking

Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know […]


How to Charge More for Your Products by Enhancing the Perceived Value

Any business selling products knows how important the profit margins are to its success. What if I told you that you could increase those profits without altering the products? Well, I’ve got good news. This is easily attainable if you can enhance the perceived value of your items. Then, you can […]


8 CRO Quick Wins for Ecommerce Sites

How well does your ecommerce website convert? On average, ecommerce sites in the United States convert at about a 3% rate. If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions. Even if you think you’re doing well, there’s always room for […]


The Ultimate Guide to Generation Z Marketing

Businesses need to look toward the future to survive and thrive. I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers. But it’s time to shift your focus to a younger generation. The term Generation Z describes people born after Millennials. They may also be […]