17Sep

The Latest SEO Trends You Should Ignore

Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides […]

17Sep

How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy

Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to […]

17Sep

SEO vs. PPC: Which Should You Focus on First?

Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you […]

17Sep

How to Become the World’s #1 Expert in Your Niche

Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and […]

17Sep

4 Easy-to-Implement Tactics to Increase Your Newsletter Subscribers (FAST)

Can I go out on a limb here? I’m going to guess you’re already sold on building an email list. After all, you’ve heard the advice many times over: “Build an email list. It’s where the money is.” If you’re remotely interested in growing a business with staying power, it’s […]

17Sep

How to Choose the Right Color Schemes for Your Ecommerce Shop

It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color […]

17Sep

How to Incorporate Social Proof on Every Page of Your Website

Every online marketer knows that the Internet is an insanely skeptical place. It’s with good reason. Let’s be honest. Our space is littered with faux gurus and hyped up promises. You’ve seen them: “Make $500 000 with your first online course launch.” “Give me 15 minutes, and I’ll give you […]

17Sep

How to Create the World’s Easiest Mobile Checkout Experience

User experience can make or break your business. The checkout process is the most crucial element to consider in that regard. Even more important is the context of that experience. What’s appropriate for the desktop will not be suitable for the mobile interface. For the most part, businesses understand this. […]

17Sep

How Important Conversion Optimization Is for Small Ecommerce Sites

There are no two ways about it. If you’re in ecommerce, you’re in business to make money. Sure, there may be philosophical reasons why you provide your customers with top-notch service. But ultimately, your goal is to ensure money exchanges hands quicker and more often. The way to achieve that […]

17Sep

How to Minimize Cart Abandonment in Your Checkout Process

Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many […]

25Nov

3 Lessons to Learn From the Marriott-Starwood Merger

We’ve just passed the one-year anniversary of Marriott and Starwood Hotel’s merger announcement — and the happy couple is settling in just fine, having completed the $13 billion acquisition in September of this year. Related: Sheraton-Owner Starwood Accepts Higher Takeover Offer From Marriott Though the announcement sounds a bit like marketing spin, […]

25Nov

4 Ways to Sell Like the Rock Star Entrepreneurs

There’s more to entrepreneurship than just starting a business. The world’s best entrepreneurs have a powerful mindset that sets them apart from the rest. Whether you’re new at sales, or you’re a seasoned salesperson, there’s a lot you can learn about selling from today’s most successful entrepreneurs. Adapting an entrepreneurial […]

25Nov

How to Score Public Speaking Events to Grow Your Business

Public speaking is one of the most important skills a business owner can master, yet nearly three quarters of people suffer from speaking anxiety. Whether you are speaking to just one person or in front of a crowd of thousands, this opportunity to share your message and connect with your […]

25Nov

Can Your Product Fit into a Gift Box? Here's a New Holiday Sales Idea.

As a micro-entrepreneur, you’ve probably decked the halls of your brick-and-mortar boutique with twinkling lights and other hallmarks of the holiday season. Your ecommerce site? Aglow with sparkling sales and discounts to woo in buyers for the big Christmas rush.  But, wait. There’s an additional channel to consider that might lead to still more […]

25Nov

5 Predictions to Guide Your Marketing Plan in 2017

There’s never been a better time to be a trep. That’s because the ability to sell and create brand awareness never has been more robust. At the same time, this is the worst time for entrepreneurial marketers to sell products and services. Consumers are more fickle-minded and more distracted than ever […]

24Nov

The Key to Meaningful Productivity: Being Receptive

We all want to be more productive and fulfilled in our day-to-day. Even the words that we use to describe productive people and actions are filled with aspiration: ship, create, code, get things done, make things happen. A quick search of Google for the phrase “increasing productivity” returns nearly half […]

23Nov

How To Improve Your Focus to Increase Your Effectiveness and Results

Too many companies and entrepreneurs underperform because of a lack of focus, or worse, because they are focused on the wrong things. Related: How to Stay Focused: Train Your Brain When you focus on the wrong things, it doesn’t matter how good a job you do, you’re not going to be […]

23Nov

WeWork Co-Founder: How to Overcome Fear of Failure

In this video, Entrepreneur Network partner Bryan Elliott discusses failure and perspective with WeWork co-founder and chief creative officer Miguel McKelvey.  McKelvey explains how for some people, failure is a finish line, but for others it is a point from which to spring forward. Sometimes failure is a low point, […]

23Nov

How to Run a Victory Lap That Amplifies Your Media Coverage

Sports stars are not known for being modest winners. From bus-top trophy parades, back flips, cartwheels and laps of victory, when they come out trumps, they are not shy about celebrating it. So after all of the hard work you have put in, why wouldn’t you do the same when […]

23Nov

All Successful Entrepreneurs Share These 4 Qualities

What are the qualities of an effective entrepreneur? In a recent study, professional services firm EY and the Harvard Business Review teamed up to look back at 30 years of entrepreneurship and 9,200 winners of EY’s Entrepreneur of the Year program to identify the common characteristics that successful business owners […]

23Nov

A Little Gratitude Can Go a Long Way

Each Thanksgiving, I’m reminded to take a moment to offer gratitude for all the blessings I received over the past year. It’s nice to reflect on my own achievements, but I find it more fulfilling to open my thoughts to all the ways other people have helped me throughout the […]

23Nov

Chasing Success Is No Way to Achieve It

Everyone is obsessed with success these days. The demand for any kind of insight into how entrepreneurs like Richard Branson, Steve Jobs and Elon Musk got to where they are – or were, in the case of Jobs – is insatiable. Unfortunately, it’s all a complete waste of time. Neither […]

23Nov

I Chose to Become a Homeless Entrepreneur. Here's Why.

You’ve probably heard about people who make a radical lifestyle choice relating to their living abode. Remember that Google employee who retrofitted a box truck into an apartment? Or the Silicon Valley product designer who lived in his Honda Civic for four months? Related: You Should Spend Your Money on Experiences, […]

23Nov

7 Great Habits Of The Most Successful People

Many people wonder how they can become highly successful, not realizing that they hold within them everything they need to achieve all of the success they desire. Successful people are where they are today because of their habits.  Habits determine 95% of a person’s behavior. Everything that you are today, […]