The Top 10 Features of a Successful Mobile Commerce App

Launching a mobile app is a great way to increase sales for your business. If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices. It’s more convenient for them to shop from their phones and […]


How to Target Your Mobile Customers with Push Notifications

It’s no secret that our world is trending in a mobile direction. As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them. For those of you out there who developed a […]


16 Tips for Naming Your Startup

So you’ve got a great idea for a new business. You took the time to write a business plan for your startup. After long and grueling months of conducting market research, coming up with prototypes, and analyzing your competition, you’re finally ready to turn this plan into a profitable business. […]


9 Tips to Create Highly Engaging Content

Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want […]


How to Get Your First Sale for Your New Ecommerce Website

Your new ecommerce site has finally launched. Congratulations! Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating. Existing businesses that expanded to the […]


How to Drive Sales with Your Instagram Marketing Strategy

It’s crucial for businesses to have an active social media presence to survive in 2018. No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike. This platform has 800 million monthly active users. And 500 million Instagram profiles are active on […]


How to Improve Your Customer Service with These 8 Ways to Get Feedback

It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand. Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities. You could have the best […]


How to Generate Sales for a New Product Release

So you’re ready to launch a new product. Congratulations. Regardless of your business type or industry, it’s important for brands, both new and old, to be innovative to stay relevant. I know how much hard work you’ve put into this new release, so I want to commend you on that. […]


How to Write Guest Posts That Drive Traffic to Your Website

Are you currently writing guest posts? I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits. That’s because they don’t want to waste time creating content for other websites. These bloggers […]


How to Track Your Leads with UTM Parameters

No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from? When you’re running multiple campaigns, how are you able to identify the […]


How to Generate New Leads Without Spending a Fortune

Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers. But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads. This is especially […]


Beginner’s Guide to Customer Conversion Funnel

How do you get a new customer? It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales. A reasonable assumption would be that your marketing promotions are creating sales. While this may be […]


The Ultimate B2B Marketing Guide

Your B2B marketing strategy will differ from your typical B2C approach. Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses. Some of you may have companies focusing on other businesses as your primary […]


How to Create an Effective Marketing Strategy for Your Startup Company

Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies. If you are currently building a startup company, kudos to you for the effort. There is a long and difficult road ahead of you. But if you start with the […]


How to Drive More Traffic to Your Website with These 10 Lead Generation Strategies

Many businesses seek my advice. Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it. Many brands are focusing all their efforts on getting […]


How to Implement a Marketing Strategy That Speaks to Your Millennial Audience

Depending on whom you ask, Millennials have an interesting reputation. Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them. An old Time Magazine cover story labeled Millennials as “lazy, entitled narcissists who still live with their parents.” Truthfully, I think that’s a […]


How to Increase Clicks by Mastering Your Headlines

What draws people to your content? In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline. Headlines go way beyond just blog posts. This is […]


How to Increase Conversions by Avoiding These 7 Navigation Mistakes

I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting. If this sounds like your situation, don’t hit the panic button yet. Look on the bright side. At least you’re having success when it comes […]


How to Improve the Profitability of Your Small Business Mobile App

If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important […]


How to Enhance Your Content by Building Infographics with These 12 Tools

Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts. In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts […]


How to Leverage Your Brand’s Story to Drive Sales

Everyone has a story. What’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be […]


How to Build Your First Email List From Scratch

Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a […]


How to Get More Likes on Facebook Without Paying for Followers

Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important […]


The Top 21 Best Practices for Running a Successful Ecommerce Website

If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with […]