06Oct

5 Steps to Creating Metrics That Matter for Your Company

Times have changed since 1998 when ConsumerAffairs was founded at the start of the dot-com boom. When I acquired the company more than 10 years later in 2010 from serial entrepreneur Jim Hood, there was no dashboard or metrics in place. My management team and I had to build all […]

06Oct

Why True Entrepreneurs View Setbacks As Opportunities

Experiencing success as an entrepreneur is one of the most satisfying feelings in the world. Once you and your team have been directly responsible for building something that provides value to customers and stakeholders alike, you want to stay in that place forever. And that’s understandable. Related: 4 Ways to Rebuild Your Self-Confidence […]

05Oct

10 Simple Ways to Increase the Value of Your Home or Investment Property

As a real estate investor, author and podcaster, I’m often asked if it is “too late” to buy real estate. After all, prices have climbed dramatically over the past several years, and many homeowners and investors are worried that they’ve missed their chance.   Related: The 10 Hottest Housing Markets for 2014 My answer […]

05Oct

These Are the 3 Things That Make or Break a Startup City

Entrepreneur is on the road with startup platform Rise of the Rest. Check out Startup Anywhere for stories from the October road trip as well as for insights from thought leaders and community leaders showing there’s an entrepreneurial world outside Silicon Valley. Today, we toured Denver on a bus to see […]

05Oct

5 Counterintuitive Ways to Transform Your Customer Care Experience

The Internet user is an impatient customer. Always plugged in, often through multiple devices and living a large part of their lives online, so they naturally expect uninterrupted service. They have less patience to deal with glitches and problems, expect immediate resolution (or at least an accelerated one) and can […]

05Oct

A Strong Company Culture Is Key for Long-Term Success

Culture is the backbone of any successful business. It consists of a company’s attitudes, beliefs, mission and philosophy. In this video, Entrepreneur Network partner Ivan Misner discusses the importance of fostering a strong organizational culture. Culture permeates all levels of an organization, affecting the way people interact with one another and […]

05Oct

Being a Small Business Can Be a Big Recruiting Advamtage

It’s no secret that small businesses find hiring to be a top HR challenge. In fact, a recent ADP study found that 40 percent of small businesses believe filling an open position is more difficult than expected and 32 percent said it took longer than expected. However, despite the fact […]

05Oct

4 Tips for Crafting the Ideal Sales Letter

The following excerpt is from Craig Simpson’s The Advertising Solution. Buy it now from Amazon | Barnes & Noble | iTunes If one of the greatest marketers of his time were to tell you what he considered the essential elements of a sales letter, wouldn’t you listen to what he had to say? Well, that’s exactly […]

05Oct

Build Customer Loyalty by Focusing on Customer Outcomes

A common question I’m asked is: How can you compete with Amazon, which provides excellent customer service and offers the same products at the same prices you do? This is a tough question, and it’s one that more and more businesses are going to have to answer if it is going to survive in […]

05Oct

Brad Feld and Steve Case: Fear Can Paralyze or Propel Us

Entrepreneur is on the road with startup platform Rise of the Rest. Check out Startup Anywhere for stories from the October road trip as well as for insights from thought leaders and community leaders showing there’s an entrepreneurial world outside Silicon Valley. Failure is what all great entrepreneurs have in […]

05Oct

4 Visualization Techniques That Can Propel Your Success

I strongly believe in the power of visualization. We must “see that image” in our mind before we ever venture forth to manifest it. Jim Carrey is one of my favorite examples of this. The famous comedian and actor was once a “wannabe.” I remember seeing a highlight of his […]

04Oct

Workplace Wisdom Comes From Being Both Vulnerable and Courageous

Knowledge is what is gathered over time. Wisdom, in turn, enables us to act properly upon that knowledge. As leaders, one of our primary responsibilities is to maximize the potential of the people we serve and allow them to discover their own wisdom. We mustn’t encourage them to always follow […]

04Oct

4 Tips to Find the Best Copywriter for Your Business

The heart and soul of your direct mail campaign is the sales piece copy. Unfortunately, writing brilliant, interesting, and persuasive copy is not an easy task. And it’s often not fully appreciated by the people who pay for it. New mailers especially tend to focus on the campaign details of […]

04Oct

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options

The following excerpt is from Richard Koch and Greg Lockwood’s book Simplify. Buy it now from Amazon | Barnes & Noble | iTunes The two simplifying strategies — price simplifying and proposition simplifying — are very different in what you have to do to make them happen, in what your objectives are and in the way […]

04Oct

7 Tips to Improve Recruitment

Recruiting has gotten tougher over the past several months. According to the Bureau of Labor Statistics, unemployment is below 5 percent for the first time since 2008. This means that we are essentially at full employment; it is no longer a buyer’s market. For that reason, we have started to explain to […]

03Oct

24-Year-Old PR Mogul Richard Lorenzen's 5 Tips for Millennial Entrepreneurs

Public relations is often regarded as one of the most fast-paced and stressful professions one can enter. But for some, the chaos and 24/7 news cycle isn’t daunting, and a few, like fellow Entrepreneur contributor Richard Lorenzen, thrive on it.  At 24 years old, Lorenzen is the CEO of Fifth […]

03Oct

50 Easy Ways to Drive Traffic to Your Website

More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s traffic. That’s why I’ve come up with this list of 50 easy strategies to try, to […]

03Oct

4 Ways to Use Your Local Community to Scale Your Business

Creativity and hungry ambition run through the veins of Colorado’s capital city. Nestled at the foot of the Rocky Mountains, it’s easy to get lost daydreaming while gazing westward out the window of any downtown Denver high-rise, filled with a sense of purpose and inspiration. But our geography isn’t the […]

03Oct

The Importance of Teamwork and Collaboration

“Alone we can do so little; together we can do so much.” — Helen Keller I was so inspired by the clip I saw of the Men’s Triathlon World Series this week. Two brothers were coming down the final stretch to the finish line when one almost collapsed from heat […]

03Oct

Communities Across America Are Harnessing Entrepreneurism to Drive Growth

At a time when policy consensus at the federal level seems impossible, a grassroots movement is sweeping the nation and kindling a radical transformation in how Americans grow their local economies. Cities, communities and regions are building “ecosystems” of entrepreneurial innovation to generate new businesses and jobs that America needs. […]

03Oct

This Entrepreneur Reveals What She Learned From Telling Investors About a Major Misstep She Made

Cherae Robinson founder and CEO of Tastemakers Africa, a mobile app for booking experiences in Africa, found it challenging transitioning from a boostrapped company to one with outside capital behind it. When she received an influx of cash from investors, along with revenue from a sales push, her first thought […]

01Oct

7 Things to Do During Your Lunch Break (Infographic)

Lunch isn’t just for gobbling down a sandwich and carrying on with your work — it’s a time to recharge your mind. That’s why it’s important to use your breaks wisely. Sometimes, we overlook lunch because of the emphasis placed on a healthy breakfast. Forget the food — taking a […]

01Oct

It's All About the Customer Service

These days it’s easier and easier to start a business — that’s the good news. Unfortunately, with low barriers to entry comes tons of competition, so it becomes harder to distinguish your business and win customers. As an entrepreneur with a service-based business (corporate training/keynote speaking), I’m constantly trying to connect with potential […]

30Sep

Transform Your Company and Become One With Your Brand Promise

The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes Over the past few decades, I’ve seen my share of cultural change processes and company transformations attempted in organizations, including becoming more customer focused or market […]