04Oct

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options

The following excerpt is from Richard Koch and Greg Lockwood’s book Simplify. Buy it now from Amazon | Barnes & Noble | iTunes The two simplifying strategies — price simplifying and proposition simplifying — are very different in what you have to do to make them happen, in what your objectives are and in the way […]

04Oct

7 Tips to Improve Recruitment

Recruiting has gotten tougher over the past several months. According to the Bureau of Labor Statistics, unemployment is below 5 percent for the first time since 2008. This means that we are essentially at full employment; it is no longer a buyer’s market. For that reason, we have started to explain to […]

03Oct

24-Year-Old PR Mogul Richard Lorenzen's 5 Tips for Millennial Entrepreneurs

Public relations is often regarded as one of the most fast-paced and stressful professions one can enter. But for some, the chaos and 24/7 news cycle isn’t daunting, and a few, like fellow Entrepreneur contributor Richard Lorenzen, thrive on it.  At 24 years old, Lorenzen is the CEO of Fifth […]

03Oct

50 Easy Ways to Drive Traffic to Your Website

More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s traffic. That’s why I’ve come up with this list of 50 easy strategies to try, to […]

03Oct

4 Ways to Use Your Local Community to Scale Your Business

Creativity and hungry ambition run through the veins of Colorado’s capital city. Nestled at the foot of the Rocky Mountains, it’s easy to get lost daydreaming while gazing westward out the window of any downtown Denver high-rise, filled with a sense of purpose and inspiration. But our geography isn’t the […]

03Oct

The Importance of Teamwork and Collaboration

“Alone we can do so little; together we can do so much.” — Helen Keller I was so inspired by the clip I saw of the Men’s Triathlon World Series this week. Two brothers were coming down the final stretch to the finish line when one almost collapsed from heat […]

03Oct

Communities Across America Are Harnessing Entrepreneurism to Drive Growth

At a time when policy consensus at the federal level seems impossible, a grassroots movement is sweeping the nation and kindling a radical transformation in how Americans grow their local economies. Cities, communities and regions are building “ecosystems” of entrepreneurial innovation to generate new businesses and jobs that America needs. […]

03Oct

This Entrepreneur Reveals What She Learned From Telling Investors About a Major Misstep She Made

Cherae Robinson founder and CEO of Tastemakers Africa, a mobile app for booking experiences in Africa, found it challenging transitioning from a boostrapped company to one with outside capital behind it. When she received an influx of cash from investors, along with revenue from a sales push, her first thought […]

01Oct

7 Things to Do During Your Lunch Break (Infographic)

Lunch isn’t just for gobbling down a sandwich and carrying on with your work — it’s a time to recharge your mind. That’s why it’s important to use your breaks wisely. Sometimes, we overlook lunch because of the emphasis placed on a healthy breakfast. Forget the food — taking a […]

01Oct

It's All About the Customer Service

These days it’s easier and easier to start a business — that’s the good news. Unfortunately, with low barriers to entry comes tons of competition, so it becomes harder to distinguish your business and win customers. As an entrepreneur with a service-based business (corporate training/keynote speaking), I’m constantly trying to connect with potential […]

30Sep

Transform Your Company and Become One With Your Brand Promise

The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes Over the past few decades, I’ve seen my share of cultural change processes and company transformations attempted in organizations, including becoming more customer focused or market […]

30Sep

Get Your Seasonal Toy Into Walmart in Under Two Years Without Breaking the Bank

If you are a product developer, I can almost guarantee you’ve dreamed of having your product sold at Walmart. For better or worse, it’s the holy grail of retail. But, for the reasons I’ve described before, getting a product into this biggest of box stores is no easy feat. And if you […]

30Sep

5 Ways to Win Sales and Influence People

To a degree, we’re all salespeople, whether our job title reflects it or not. If you work in account management or in a typical sales job, you already know how hard it can be to make the same pitch repeatedly — to the point where you’re not even sure whom you told […]

30Sep

This One Quality Is the Most Important to Success

In this video, Entrepreneur Network partner Peter Esho discusses successful habits in sports and business with former athlete and business owner Denan Kemp. Kemp, a retired Australian professional rugby player in the National Rugby League (NRL), now hosts the Facebook show The Locker Room, where he interviews athletes. Kemp says the secret to success […]

29Sep

5 Ways to Market Your Business for Free (or Nearly Free)

A lot of entrepreneurs get discouraged because they don’t have massive marketing budgets and assume there aren’t effective ways to promote their business without deep pockets. This is far from the truth. Related: 6 Essential SEO Strategies to Incorporate in 2016 Even with an unlimited marketing budget, you still need […]

29Sep

LinkedIn Your Way to Your Next Deal

What do you do when you need to get to a person or a company? It used to be that when you needed to get through to somebody you didn’t already know you had to pick up the phone and persuade that skeptical receptionist/gatekeeper. Remember the movie “Wall Street,” when […]

29Sep

Financial Winter Is Coming. Are You Prepared?

Congratulations to those who attended my recent video webcast on cold-calling, How to Make Millions on the Phone. Thousands of sales professionals, entrepreneurs and organizations watched, and the event trended on Twitter. Those who signed up early received an ebook of the webcast with tips and strategies for using the phone, […]

29Sep

Anthony Scaramucci Wants to Have an Honest Conversation About Entrepreneurship

Encouraging entrepreneurship is in vogue nowadays, particularly on the campaign trail. We know our economy needs more entrepreneurs, but the way many policymakers frame the debate may not be doing much good. Related: 3 Ways Companies Can Encourage Smart Risk Taking Grants? Government-backed loans? Programs to encourage people to start a […]

29Sep

How to Grow a Cannabis Farming Business in the Blazing Marijuana Economy

The U.S. cannabis market is very promising. It’s so exciting that thousands of industry movers and observers descended upon the Cannabis World Congress and Business Exposition on Sept. 7 in Los Angeles, to share their ideas and developments in the cannabis space. There was some talk at the four-day event about […]

28Sep

Making the Sale Requires Making Nice-to-Have Into Got-to-Have

I work with a lot of different companies, and one of the most common complaints I hear is that offerings are viewed as commodities, which often leads sellers to presume it’s all about price. Despite this, in nearly all buyer surveys you see in large B2B transactions, price seldom makes the top […]

28Sep

Your Sales Training Won't Stick Until You Modify Your Behavior

Back in the ’70s, IBM was the gold standard of sales training. They would put their salespeople through a program that lasted up to six months and relied heavily on high-intensity role plays and simulations. While brutal for the students, the outcome was salespeople, who were accustomed to high pressure selling […]

28Sep

4 Business Automations That Will Boost Work Productivity

I was propelled to share my experience on the usefulness of automation because of what I witnessed a couple of days ago at a well-designed and spacious business café where the business owner and her employees were grappling to meet the needs of their impatient customers. Firstly, their internet facility […]

28Sep

7 Easy Steps for Launching a Venture that Will Fail

“I don’t like to invest in entrepreneurs that have not failed at least once.” I have heard this statement from a number of venture capitalists. Their reasoning is simple: failure makes you humble, more teachable, and less likely to make critical mistakes next time around. I also hear these phrases […]

28Sep

Unchain Your Mind and Begin to Think Like a Visionary

Recently, I was visiting a dear friend who works in Silicon Valley. He holds a Ph.D. and has developed computer technologies for a number of well-known companies. He’s been instrumental in the production of a number of computer devices that most of us use on a daily basis. Currently, he […]