Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful […]


How to Leverage Your Brand’s Story to Drive Sales

Everyone has a story, what’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about things like how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has […]


Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful […]


How to Effectively Manage Engagement for Stronger Influence

Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, […]


How to Monitor Your Competitors With These 10 Helpful Tools

Your business doesn’t operate in a vacuum. There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business. That’s why it’s so important for you to take the proper steps to gain a competitive edge […]


The Top 10 Platforms for Effectively Managing Social Influencers

Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels. Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness. We’re seeing an increase in the use of micro influencers, which made my list of the […]


How to Create Highly Relevant Content That Directly Drives Sales

Content marketing is an absolute necessity for brand survival in 2018. So you’re on the right track if you are currently creating and distributing content. But for those of you who aren’t seeing results from these marketing campaigns, it can be frustrating. You’re putting so much time and effort into […]


How to Create a Killer Video Promotion to Increase Engagement

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more shares than both […]


How to Distribute Content Effectively Across Multiple Channels

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging. But now what? This is useless if you’re unable to distribute it to your audience. I see this problem all the time when I’m consulting businesses. They […]


The Top 12 Tips to Running a Successful Video Blog

Blogging is one of my favorite ways to drive traffic to your website and engage with your audience. But for those of you who have been staying up to date about the newest marketing trends, you know that video content has been on the rise. In fact, experts predict that 80% […]


How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

The ecommerce industry has become a very competitive space over the last several years. In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend. In fact, 67% of Millennials […]


How to Generate Leads with Facebook Ads

Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion […]


How to Guide People’s Emotions to Drive Sales

Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing strategy to the […]


How to Quickly Identify What Is Killing Your Blog Conversions

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to […]


How to Convert Your Social Media Followers Into Customers Effectively

Social media marketing needs to be a priority for every business across all industries. Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well. Some of you may have mastered this already. You’ve been […]


The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users. Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of […]


Create a Waterfall of Downloads for Your E-Book

Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. For those of you […]


My Favorite Time-Saving Social Media Marketing Tools

Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience. But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel […]


How to Write a Perfect Email Newsletter That Converts

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool. Just sending […]


How to Build Hype for a New Product Launch

Your company is ready to launch a new product. This is an exciting time for you and everyone else involved. Depending on your industry and brand, you’ve spent months or potentially even years developing this product. As you approach the final stages of development, you’re starting to get a bit […]


How to Segment Your Target Audience with Generational Marketing

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I […]


How to Use Micro Influencers to Increase Your Product Credibility

Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your […]


The Top 10 Tactics for Marketing Your Company on a Budget

Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. You […]


How to Use YouTube Live to Grow Your Business

How active is your company when it comes to social media marketing? It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you’re missing out on an easy way to generate new leads. YouTube can also help you […]