29Nov

How to Create Content More Efficiently with Curation Techniques

I’ve always said that every website should have a blog. Think about how long you’re currently spending to write a blog post. I’m willing to bet it takes you at least a few hours to create each. Sometimes longer posts take up to six or even eight hours. Where do […]

24Nov

The Top Customer Engagement Strategies That Generate Sky High Revenue

In order to run a successful business, you’ll need to do more than just acquire customers. You’ll need to retain them. One of the best ways to have a successful customer retention strategy is by creating customer engagement. That goes for all companies across every industry. Whether you have a brick […]

20Nov

The Most Effective Ways to Generate Leads for Your Business

To survive, businesses constantly need to come up with new revenue streams. While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie. The companies who focus on lead generation do more than just survive—they thrive. […]

15Nov

How to Increase Profits by Analyzing Your Competition

How well do you know your competition? Depending on your industry or location, the market may be saturated with businesses providing the same services or offering the same products as your company does. Not everyone will survive. Sooner or later, one or two companies will separate themselves from the crowd. […]

13Nov

How to Increase Revenue Without Acquiring New Customers

What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. I’ve spoken to many people about their marketing plans, and most of them are trying to come up with new ways to add more customers. While customer acquisition is great, it’s not always necessary if […]

08Nov

How to Run a Profitable Giveaway

Running a contest or a promotional giveaway is one of my favorite ways for a company to connect with their customers. But like so many other aspects of business, I see too many people doing this wrong. That’s OK – for now. While it may sound simple, promotional campaigns like […]

06Nov

The Ultimate Guide to Using Instagram Story to Promote Your Business

Your company needs to be active on Instagram. Establishing a social media presence is essential for businesses to thrive in today’s day and age. But posting pictures isn’t enough. You need to take your Instagram strategy one step further and take advantage of posting stories to your profile. What’s an Instagram […]

03Nov

How to Write Ecommerce Emails That Don’t Annoy the Crap out of Your Readers

Email marketing is an essential component of every business. But it’s even more important for your ecommerce website. Why? It’s one of the best ways to communicate with your customers. As an ecommerce business, you don’t have the luxury of seeing your customers face to face like you would if […]

01Nov

How to Effectively Use Social Proof to Increase Conversions

Many factors can influence a customer’s decision making. How can you get them to buy products from your company instead of your competition? You have to find a way to influence their opinions. You can achieve this by leveraging social proof. The goal is to create a positive perception of your […]

30Oct

Everything You Need to Know About Generating Leads on Twitter

People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out. This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days […]

23Oct

How to Leverage Customer Surveys to Skyrocket Your Email List Engagement

Has your email list come to a standstill? Unfortunately for some businesses, the marketing campaigns designed to grow their email lists don’t always work. The methods grow stale, and businesses have trouble adding new subscribers. If this is happening to you, don’t get discouraged. I’ll show you how to add subscribers […]

20Oct

How to Build Hype for the Holiday Season as an Ecommerce Brand

This is a great marketing opportunity for your ecommerce business. You have a small operating window to effectively execute your plan. These are some of the most common days to mark on your calendar during the holiday season: Thanksgiving Black Friday Cyber Monday Christmas Eve Christmas Day New Year’s Eve New […]

16Oct

How to Grow Your Business by Doing Less Work with UGC

Here’s an idea. Sit back and watch your business grow without spending money or putting in too much effort. Sounds too good to be true? User-generated content, also known as UGC, is an excellent way to promote your business. This promotional concept will help you get customers without spending any […]

13Oct

5 Essential Email Marketing Statistics You Should Check Often

Email marketing is more than just sending out a message or two to your subscribers every week. You’ve got to analyze data as well. If you’re not checking the statistics, how do you measure the success of each campaign? Look, I get it. There are lots of numbers on the […]

06Oct

Here’s the Process to Help You Consistently Build 7 Backlinks a Week

Are you familiar with backlinks? If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary. By definition, a backlink is an incoming hyperlink from one website to another. Anytime a website mentions your name, brand, or […]

02Oct

Should You Jump on the Live Video Bandwagon?

Social media platforms have evolved. Today, you can do much more than just write posts, comments, upload pictures, and videos. Now, you have the option to live-stream with your audience. It’s a cool concept, but should you be doing this? Absolutely. People love videos. You just need to make sure […]

27Sep

How to Create a Content Upgrade That Will Automate Your List Building

I am a big champion of the power of email marketing. There’s no better way to build a community and nurture a relationship with your audience. It’s hands down the most authentic way to prime your prospects, sell them your work, and grow your revenue. So, when a powerful list-building […]

25Sep

How Not to Waste Time Generating Leads on LinkedIn

Lead generation is an indispensable part of business. If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line. But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole […]

22Sep

How to Vet a New Marketing Channel in 3 Days or Less

I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience you […]

20Sep

How to Kick Your Email List Building out of a Plateau

Every business owner eventually experiences growth stagnation. It can happen with sales. And it can happen with your email list. I’ve been there. You feel stumped. Your email list isn’t growing. What can you possibly do to kick yourself out of this rut? Well, the exciting news is, you’ve got […]