In today’s competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales. By now, I’m sure you understand the basic concepts of applying a social media marketing strategy. You’ve created business profiles on the most popular networks. You’re sharing content on a regular basis. […]
Category Archives: Marketing Trends
Emotions drive our lives. Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this. The word emotion is defined by an instinctive state of mind as a reflection of mood, […]
You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do. I see this common misconception in my consulting work all the time. Businesses spend much time and effort […]
How are you managing the reputation of your company? If you are struggling to find an answer to this question, you may need to re-evaluate your strategy moving forward. There are certain aspects of your brand’s reputation you have control over, e.g., the way you distribute content through your marketing […]
As a B2B company, you need to learn how to properly market your brand to the right audience. That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you. This is especially important […]
Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile […]
To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. This isn’t something you […]
Things happen. You made a mistake and did something that damaged your reputation. Maybe you said something that people took as offensive. Or maybe your social media manager tweeted something inappropriate. The delete button doesn’t erase things from someone’s memory. Or maybe your company was the victim of a credit […]
Social media has changed the way we live. As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers. But this is much easier […]
As a business owner, you need to communicate with many people on a daily basis. You’re used to delegating tasks to your employees and dealing with merchants, accountants, lawyers, bankers, and everyone else who makes your operation possible. Communication skills are also important in your personal life. You need to […]
The time has finally arrived. We’re living in the era of artificial intelligence. It sounds crazy, right? To the average person, artificial intelligence doesn’t seem like a reality of our everyday lives. They associate AI with movies when robots take over the world. While we’re not quite at that point, […]
Advancements in technology are constantly changing our world. This is no secret. As a marketer, you need to have a better understanding of this technology that goes far beyond the latest smartphone release. If you recall, artificial intelligence made my list of the top marketing trends to look for in […]
I’m sure by now you recognize the importance of staying active on social media to promote your business. Your Instagram marketing campaigns need to be a priority. If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than […]
As an SEO expert, you know what it takes to get your content ranked high in search engine results. Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns. SEO and PPC are considered to be two very different […]
How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day. Even your most loyal customers don’t have a reason to visit your site […]
To survive and stay relevant in the modern era, your business needs to have an active presence on social media. When it comes to social networks, Facebook is king. As of June 2018, the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users. Over […]
Augmented reality. It sounds like a term that should be used to describe a science fiction movie. But augmented reality (AR) has become a force to be reckoned with in 2018. By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates […]
B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side. However, not […]
Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th […]
You can tell a lot about a business by how it sets its prices. Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand. It’s similar to the way different color […]
Every business needs to come up with creative ways to drive sales. Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year? Whether your company sells a physical product or offers a service, the subscription business model […]
Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that […]
Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling anything. We’ve all seen those profiles of seemingly regular people with tons of followers. It always seems as if […]
To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead […]
