I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience you […]
Category Archives: Marketing Trends
Every business owner eventually experiences growth stagnation. It can happen with sales. And it can happen with your email list. I’ve been there. You feel stumped. Your email list isn’t growing. What can you possibly do to kick yourself out of this rut? Well, the exciting news is, you’ve got […]
It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots going all the way back to the founding of the colonies in the New World in the 16th century, PR is like a grizzled old vet, while SEO is more […]
Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017. That’s the most users of any social network by far. On the other hand, its organic reach is lousy. According to a study by Social@Ogilvy, Organic reach […]
When you hear the phrase seasonal keywords, what comes to mind? Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords? Well, that’s definitely part of it. Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays. After all, holiday retail sales during […]
Infographics are amazing! Besides being one of the best ways to explain a complicated topic with ease, they make information come alive. Research found, people following directions with text and illustrations do 323 percent better than people following directions without illustrations. Maybe that’s why “infographics are ‘liked’ and shared on social […]
What’s the number one goal of content marketing? Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement. Content marketing thrives on engagement! You want your audience to take an active interest in your content and interact with your brand. This typically comes in the form of […]
Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula that will enable you to create viral content on command. It’s not like you can just flip […]
“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic algorithm updates, even if he was a few centuries early. See, Google makes roughly 500 – 600 […]
Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to […]
Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who was affected and why? […]
Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides […]
Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to […]
Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you […]
Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and […]
Can I go out on a limb here? I’m going to guess you’re already sold on building an email list. After all, you’ve heard the advice many times over: “Build an email list. It’s where the money is.” If you’re remotely interested in growing a business with staying power, it’s […]
It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color […]
Every online marketer knows that the Internet is an insanely skeptical place. It’s with good reason. Let’s be honest. Our space is littered with faux gurus and hyped up promises. You’ve seen them: “Make $500 000 with your first online course launch.” “Give me 15 minutes, and I’ll give you […]
User experience can make or break your business. The checkout process is the most crucial element to consider in that regard. Even more important is the context of that experience. What’s appropriate for the desktop will not be suitable for the mobile interface. For the most part, businesses understand this. […]
There are no two ways about it. If you’re in ecommerce, you’re in business to make money. Sure, there may be philosophical reasons why you provide your customers with top-notch service. But ultimately, your goal is to ensure money exchanges hands quicker and more often. The way to achieve that […]
Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many […]
There’s more to entrepreneurship than just starting a business. The world’s best entrepreneurs have a powerful mindset that sets them apart from the rest. Whether you’re new at sales, or you’re a seasoned salesperson, there’s a lot you can learn about selling from today’s most successful entrepreneurs. Adapting an entrepreneurial […]
There’s never been a better time to be a trep. That’s because the ability to sell and create brand awareness never has been more robust. At the same time, this is the worst time for entrepreneurial marketers to sell products and services. Consumers are more fickle-minded and more distracted than ever […]
In September earlier this year the world lost golf’s patriarch, Arnold Palmer. His stellar playing career aside, Palmer’s biggest achievements stretched well beyond the game. Known today as the originator of sports marketing, Palmer was one of the first athletes to turn his name into a brand. Using his image and business acumen, Palmer’s empire […]
