11Oct

5 Psychological Hacks to Get Your Marketing Budget Approved

In this video, Entrepreneur Network partner Mark Fidelman of Fanatics Media provides five psychological tricks to get your marketing plan approved.  Asking for a bigger budget is the first step Fidelman suggests to getting the amount you need to execute your plan. Sitting next to the person opposing your plan is also a […]

11Oct

9 Ways to Speed Up Content Creation and Connect With More Users

Reader Resource Free Webinar: Join us for a live webinar presenting simple hacks to increase your website sales. Tune in 10/13 at 12 p.m. ET. Register now » Content creation can be a slow and arduous process. Among marketers, the agile are primed for creating and delivering content at lightning […]

09Oct

8 Reasons Why Your CEO Needs Influencer Marketing

Influencer marketing has become one of the hottest trends for marketers. And, there’s plenty of good reasons why. It’s a powerful and effective way to organically connect with prospective clients and build your brand’s awareness. But, how can you sell your CEO on becoming an influencer? Here are eight reasons why influencer […]

09Oct

Job Search Tactics That Work

In today’s business world, a college degree does not automatically lead to a great job the way it typically did in the past. Today, in addition to that college degree, one has to learn how to find a job — and be good at it. This additional challenge represents a significant barrier […]

06Oct

Facebook Marketing Tips From a Social Media Expert

In this video, Entrepreneur Network partner Kate Volman meets with Facebook marketing expert Mari Smith to discuss how small businesses can utilize Facebook to build their companies. Since 2007, Smith has been teaching small businesses how to master Facebook marketing. Many small businesses use outdated Facebook marketing tactics, but it’s […]

06Oct

The Marketing Lessons I Learned From Pablo Escobar

On this episode of Rich20Something, Daniel DiPiazza shares what he’s learned from watching the Netflix hit series Narcos, which is based on the life of notorious Colombian drug lord Pablo Escobar. One of the most well-known cartel leaders of all time, Escobar is remembered for his cocaine empire that swept the globe in the ’80s and […]

06Oct

6 Tips to Double the Success of Your Video Marketing Campaign

Video marketing has never been more effective at converting prospects into leads. Studies say it’s 50 times easier to reach Google’s first page with a video. Related: By 2019, Video Marketing Will Be Everything. You’ve Got to Get in on the Trend — Now. Video marketing also offers the most engaging […]

05Oct

4 Strategies for Generating High-Quality Leads Through Social Media

High-quality leads are the backbone of every thriving B2B business. You can have all of the paid traffic that you want, but unless you are able to attract prospects who are willing and ready to buy what you’re selling, you are going to have a hard time generating the cash flow you […]

05Oct

4 Tips for Crafting the Ideal Sales Letter

The following excerpt is from Craig Simpson’s The Advertising Solution. Buy it now from Amazon | Barnes & Noble | iTunes If one of the greatest marketers of his time were to tell you what he considered the essential elements of a sales letter, wouldn’t you listen to what he had to say? Well, that’s exactly […]

05Oct

You Don't Need a Big Budget to Do Neuroscience Marketing

Neuroscience is the study of the function of the nervous system and brain, and this includes fields such as psychology, psychiatry and physiology. Neuroscience marketing considers the findings and research generated by these areas to influence a customer’s buying decision. While this sounds sophisticated, it’s not that difficult to understand and implement. All you […]

05Oct

The Marketing Step That You Can't Leave Out

On this episode of REI360, Entrepreneur Network partners Chris Haddon and Jason Balin discuss marketing funnels.  Drawing upon the examples of real estate investors, real estate agents and law firms, the marketing specialists go over funnel phases in detail. Across all industries, the major point that they emphasize is the follow-up.  No matter which industry you’re […]

05Oct

These Are the Best Times to Post on Social Media

Social media plays a valuable role in marketing, sales, branding and more. That’s why it’s vital for your company to keep up with new social media channels and constantly evolving practices. Knowing who your target audience is and what the best times to post are key components toward an effective […]

05Oct

How To Grow Your Affiliate Website Business

Is there a business model where you can forego product development and go straight to marketing and sales? Related: Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt There is, and it’s called affiliate marketing. As an affiliate marketer, you get paid commissions on every sale you make. Better still, you […]

04Oct

4 Tips to Find the Best Copywriter for Your Business

The heart and soul of your direct mail campaign is the sales piece copy. Unfortunately, writing brilliant, interesting, and persuasive copy is not an easy task. And it’s often not fully appreciated by the people who pay for it. New mailers especially tend to focus on the campaign details of […]

04Oct

4 Phases of Market Research to Ensure Success

Failure is almost a rite of passage in the startup space, with nine out of 10 new businesses crashing and burning. Tellingly, 42 percent fail because they created a product no one wanted to buy. And there’s a lesson there: No matter how good your idea, you need to make sure there […]

04Oct

What Instagram Star Louise Delage Can Teach You About Marketing

Meet Louise Delage. She’s the girl women want to be and men want to be with. She’s beautiful, charming, outgoing and mysterious. Louise Delage seems like the perfect girl, but does anyone really know who she is? Louise Delage appeared on the Instagram scene on Aug. 1 of this year and quickly became […]

04Oct

If These 4 Legacy Brands Can Get Their Message Across, So Can You

Young, buzzy brands get a lot of attention for their social tactics, but it’s far more remarkable when a century-old company gets it right. For example, an older organization may have needed to navigate an archaic approvals process in order to push out a campaign in a timely manner. It […]

03Oct

How Do You Stand Out From 500,000 Advertisers on Instagram?

Instagram just hit half a million advertisers. But things haven’t always been that rosy: When the company introduced its advertising capabilities,  there was a lot of disgruntlement from users. Now, well into its foray into ads, Instagram is not only still alive but blooming. Related: How to Create a Killer Instagram […]

03Oct

12 Simple Ways Restaurants Can Increase Revenue

My team at Double L Brands does a lot of restaurant marketing, and over the years we’ve seen hundreds of trends come and go. Some restaurant owners are too old school, some are too intrigued with new, tech-driven marketing options and some are just operational rock stars and don’t worry […]

03Oct

50 Easy Ways to Drive Traffic to Your Website

More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s traffic. That’s why I’ve come up with this list of 50 easy strategies to try, to […]

03Oct

3 Practical Ways to Build a Massive Business Email List

Social media has changed the way we communicate; it’s opened doors for many business owners. There are millions of users on social media and we have an exciting opportunity to convert some of those users into customers. Yet, while this has been good, it’s also created a problem: In the same way […]

03Oct

3 Ways to Engage Your Readers with Thoughtful Content

Writing shallow, generic content is easy, requires minimal research and demands little prior knowledge of the subject — all of which are selling points for content writers. However, clients are looking to stand out from their competitors and demonstrate to their audience why they are the right choice; readers are looking to […]

29Sep

If Your Content Marketing Isn't Working This Is Probably Why

Content marketing can be a fickle thing. One day a strategy works, the next, it doesn’t. Just when you think you’ve cracked the code, you realize you’re right back at square one, looking at a computer screen, wanting to scream into a pillow. So, if you’re knee-deep in content marketing […]

29Sep

5 Ways to Market Your Business for Free (or Nearly Free)

A lot of entrepreneurs get discouraged because they don’t have massive marketing budgets and assume there aren’t effective ways to promote their business without deep pockets. This is far from the truth. Related: 6 Essential SEO Strategies to Incorporate in 2016 Even with an unlimited marketing budget, you still need […]