17Nov

6 Common Mistakes of DIY Public Relations

As a public relations expert, I’ll let you in on a little secret — you can do it yourself. I can, naturally, also explain why you should not do it on your own. Frankly, there are many, many good reasons not to. Like most things you may be able to […]

17Nov

Why 'Make America Great Again' Beat 'Stronger Together'

Political pundits will, for years to come, dissect how political neophyte Donald J. Trump defeated Hillary Clinton to become our nation’s 45th president. But, as much as we can put politics aside, it’s clear one decision each campaign made certainly helped the winner and hurt the loser — the slogans. […]

17Nov

10 Steps to Build Your Stature as an Influencer

Having a strong online influence is like having a megaphone in one hand and a crystal ball in the other. It gives you the knowledge to anticipate what your audience wants while simultaneously connecting consumers to resources, products or services that matter to them. Thus, you are able to bolster […]

17Nov

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

If you’ve written out a marketing strategy, you’re already ahead of the game: Too many companies neglect the act of formalizing their plans, instead relying on general ideas and improvisation, which almost never turns out well. Related: 5 Steps to Creating a Killer Marketing Strategy Thinking through and documenting your strategy […]

17Nov

5 Ways Best-selling Entrepreneurs Market Their Books

As an entrepreneur, self-publishing a book can be a great way for you to build authority and share your ideas with a potentially unlimited number of people. Related: How This Self-Published Author Sold 10,000 Books with Almost No Money and Zero Connections That said, authors still have to get creative with […]

12Oct

Want to Make 6 Figures From Your Amazon FBA Business? Here's How.

If you want to grow your business to six figures, it must be scalable, regardless of the business model. The advantage of a Fulfillment by Amazon (FBA) business is that you don’t have to warehouse products or handle the picking, packing and shipping. This is part of what makes an FBA business so […]

12Oct

3 Ways B2B Sales Will Change in the Next 20 Years

In this video, Entrepreneur Network partner Alex Berman goes over his predictions of what B2B sales will be like in 20 years.  By 2036, Berman believes that companies will offer productized services — meaning that people will be able to go to a company’s website, quickly see the types of services being offered, pick […]

12Oct

4 Advertising Principles from Ad Legend David Ogilvy

Reader Resource Position yourself for growth in 2017—join us live at the Entrepreneur 360™ Conference in Long Beach, Calif. on Nov. 16. Save $100 with Early-Bird Rates » The following excerpt is from Craig Simpson’s The Advertising Solution. Buy it now from Amazon | Barnes & Noble | iTunes Let’s look at some secrets of creative […]

12Oct

3 Common Misconceptions About Marketing Your Business

More and more small businesses are popping up everyday. You can easily start your own mobile app company, but how can you go about gathering and retaining leads? Having a website helps, but you definitely don’t want to fall victim to these fallacies. Below are 3 of the most common misconceptions […]

12Oct

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Years ago, before there were such things as social media, user reviews and the Internet, there used to be a men’s store in my hometown of South Bend, Ind. Their tagline was “one man tells another.” They were ahead of their time, and that simple phrase is at the very heart […]

12Oct

5 Ways New Companies are Capturing the Growing Senior Market

Those in the marketing, advertising and PR businesses are spending an inordinate amount of time worrying about how to market to the rapidly growing millennial market. The fact that this younger population responds less to advertising than any previous generation has marketers scurrying for alternative solutions. But while devoting energy […]

11Oct

Skip the Emojis: Your Small Business' Text-Messaging Campaign Should Be All About the Deals

More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their Short Message Service (SMS) success stories.  Let me give you a piece of advice: If you’re stuck on old-school methods, you’ll struggle with SMS. This is a tactic for modern-day business […]

11Oct

4 Social-Media Mistakes Your Business Can't Afford to Make

Reader Resource Free Webinar: Join us for a live webinar presenting simple hacks to increase your website sales. Tune in 10/13 at 12 p.m. ET. Register now » Social media marketing is something you need to be doing. It’s too effective when it comes to growing your business to ignore […]

11Oct

The Shocking Truth About Louise Delage's Instagram Account

Reader Resource Position yourself for growth in 2017—join us live at the Entrepreneur 360™ Conference in Long Beach, Calif. on Nov. 16. Save $100 with Early-Bird Rates » Have you heard of Louise Delage? In case you haven’t, Delage is a 25-year-old Parisian, who rose to Instagram stardom in just eight, short […]

11Oct

5 Psychological Hacks to Get Your Marketing Budget Approved

In this video, Entrepreneur Network partner Mark Fidelman of Fanatics Media provides five psychological tricks to get your marketing plan approved.  Asking for a bigger budget is the first step Fidelman suggests to getting the amount you need to execute your plan. Sitting next to the person opposing your plan is also a […]

11Oct

9 Ways to Speed Up Content Creation and Connect With More Users

Reader Resource Free Webinar: Join us for a live webinar presenting simple hacks to increase your website sales. Tune in 10/13 at 12 p.m. ET. Register now » Content creation can be a slow and arduous process. Among marketers, the agile are primed for creating and delivering content at lightning […]

09Oct

8 Reasons Why Your CEO Needs Influencer Marketing

Influencer marketing has become one of the hottest trends for marketers. And, there’s plenty of good reasons why. It’s a powerful and effective way to organically connect with prospective clients and build your brand’s awareness. But, how can you sell your CEO on becoming an influencer? Here are eight reasons why influencer […]

09Oct

Job Search Tactics That Work

In today’s business world, a college degree does not automatically lead to a great job the way it typically did in the past. Today, in addition to that college degree, one has to learn how to find a job — and be good at it. This additional challenge represents a significant barrier […]

06Oct

Facebook Marketing Tips From a Social Media Expert

In this video, Entrepreneur Network partner Kate Volman meets with Facebook marketing expert Mari Smith to discuss how small businesses can utilize Facebook to build their companies. Since 2007, Smith has been teaching small businesses how to master Facebook marketing. Many small businesses use outdated Facebook marketing tactics, but it’s […]

06Oct

The Marketing Lessons I Learned From Pablo Escobar

On this episode of Rich20Something, Daniel DiPiazza shares what he’s learned from watching the Netflix hit series Narcos, which is based on the life of notorious Colombian drug lord Pablo Escobar. One of the most well-known cartel leaders of all time, Escobar is remembered for his cocaine empire that swept the globe in the ’80s and […]

06Oct

6 Tips to Double the Success of Your Video Marketing Campaign

Video marketing has never been more effective at converting prospects into leads. Studies say it’s 50 times easier to reach Google’s first page with a video. Related: By 2019, Video Marketing Will Be Everything. You’ve Got to Get in on the Trend — Now. Video marketing also offers the most engaging […]

05Oct

4 Strategies for Generating High-Quality Leads Through Social Media

High-quality leads are the backbone of every thriving B2B business. You can have all of the paid traffic that you want, but unless you are able to attract prospects who are willing and ready to buy what you’re selling, you are going to have a hard time generating the cash flow you […]

05Oct

4 Tips for Crafting the Ideal Sales Letter

The following excerpt is from Craig Simpson’s The Advertising Solution. Buy it now from Amazon | Barnes & Noble | iTunes If one of the greatest marketers of his time were to tell you what he considered the essential elements of a sales letter, wouldn’t you listen to what he had to say? Well, that’s exactly […]

05Oct

You Don't Need a Big Budget to Do Neuroscience Marketing

Neuroscience is the study of the function of the nervous system and brain, and this includes fields such as psychology, psychiatry and physiology. Neuroscience marketing considers the findings and research generated by these areas to influence a customer’s buying decision. While this sounds sophisticated, it’s not that difficult to understand and implement. All you […]