17Sep

Should You Be Worried About the Next Google Algorithm Change?

“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic algorithm updates, even if he was a few centuries early. See, Google makes roughly 500 – 600 […]

17Sep

How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to […]

17Sep

Think You Got Hit by the Google Fred Update? Here Is What to Do

Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who was affected and why? […]

17Sep

The Latest SEO Trends You Should Ignore

Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides […]

17Sep

How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy

Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to […]

17Sep

SEO vs. PPC: Which Should You Focus on First?

Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you […]

17Sep

How to Become the World’s #1 Expert in Your Niche

Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and […]

17Sep

4 Easy-to-Implement Tactics to Increase Your Newsletter Subscribers (FAST)

Can I go out on a limb here? I’m going to guess you’re already sold on building an email list. After all, you’ve heard the advice many times over: “Build an email list. It’s where the money is.” If you’re remotely interested in growing a business with staying power, it’s […]

17Sep

How to Choose the Right Color Schemes for Your Ecommerce Shop

It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color […]

17Sep

How to Incorporate Social Proof on Every Page of Your Website

Every online marketer knows that the Internet is an insanely skeptical place. It’s with good reason. Let’s be honest. Our space is littered with faux gurus and hyped up promises. You’ve seen them: “Make $500 000 with your first online course launch.” “Give me 15 minutes, and I’ll give you […]

17Sep

How to Create the World’s Easiest Mobile Checkout Experience

User experience can make or break your business. The checkout process is the most crucial element to consider in that regard. Even more important is the context of that experience. What’s appropriate for the desktop will not be suitable for the mobile interface. For the most part, businesses understand this. […]

17Sep

How Important Conversion Optimization Is for Small Ecommerce Sites

There are no two ways about it. If you’re in ecommerce, you’re in business to make money. Sure, there may be philosophical reasons why you provide your customers with top-notch service. But ultimately, your goal is to ensure money exchanges hands quicker and more often. The way to achieve that […]

17Sep

How to Minimize Cart Abandonment in Your Checkout Process

Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many […]

25Nov

4 Ways to Sell Like the Rock Star Entrepreneurs

There’s more to entrepreneurship than just starting a business. The world’s best entrepreneurs have a powerful mindset that sets them apart from the rest. Whether you’re new at sales, or you’re a seasoned salesperson, there’s a lot you can learn about selling from today’s most successful entrepreneurs. Adapting an entrepreneurial […]

25Nov

5 Predictions to Guide Your Marketing Plan in 2017

There’s never been a better time to be a trep. That’s because the ability to sell and create brand awareness never has been more robust. At the same time, this is the worst time for entrepreneurial marketers to sell products and services. Consumers are more fickle-minded and more distracted than ever […]

25Nov

Strokes of Genius: 3 Business Lessons from Arnold Palmer

In September earlier this year the world lost golf’s patriarch, Arnold Palmer. His stellar playing career aside, Palmer’s biggest achievements stretched well beyond the game. Known today as the originator of sports marketing, Palmer was one of the first athletes to turn his name into a brand. Using his image and business acumen, Palmer’s empire […]

23Nov

10 Conferences You Should Attend As A Business Owner

What’s the most important investment you can make as an entrepreneur? An investment in you. And that willingess to grow and learn is something that conferences can help feed. Not only do they offer valuable opportunities for you to get away from the grind, but they help you make new […]

23Nov

Craig Simpson's Top 10 Must Read Books for Marketing Professionals

Entrepreneur Reads is a series designed to bring to our readers the best books we’ve found to help motivate your entrepreneurial drive. Follow us on Facebook and Twitter to be notified of new features. We’ve asked direct marketer and Entrepreneur Press author Craig Simpson for his favorite books that he believes our readers will enjoy. […]

23Nov

21 Simple Ideas for a Successful Small Business Saturday

It’s hard for small businesses to compete with the big guys. But that’s why there’s Small Business Saturday. American Express founded Small Business Saturday in 2010, giving small businesses and brick-and-mortar stores across the country a special boost and a way to get shoppers’ attentions  between Black Friday and Cyber […]

22Nov

Beat the Marketing Competition With Data Analysis

Many experts think that massive collection and analysis of data is the way to retain customers, but in reality, data’s not enough. And while the field of analytics is continuously growing, only 31 percent of CEOs, according to one study, said they felt confident that their organizations were in the top tier of […]

22Nov

5 Business-Blogging Mistakes — and How to Fix Them

The year was 2008, and I had just launched an independent financial-planning firm. As a new business owner, I had determined that my number one goal was to stand out. But, how? Related: 17 Tips for Entrepreneurs Who Blog Eventually, I stumbled on the concept of blogging. I didn’t know […]

21Nov

How to Prepare Your Business to Win Big on Black Friday

There’s no shopping day quite like Black Friday. Whether you participate online or battle your way through hoards of determined shoppers, Black Friday can be a stressful time for retailers looking to make money. But just like how shoppers plan out their mall trips to maximize their time while getting […]

19Nov

6 Marketing Collaboration Tips From the Experts

Marketing is becoming more multi-faceted than any other department in a business, and no one knows this better than marketing executives who manage these teams. This is particularly true for those who work with not only an in-house team, but with freelancers who work in marketing departments remotely (something that […]

19Nov

LinkedIn Is Still the Key to Generating Business Leads

After the initial buzz, interest in LinkedIn leveled out. And then last February, its stock price actually took a plunge to a three-year low of $102.89. That was more than a 46 percent drop, and it went on to cost the company $11 billion in value. Changes made to some of LinkedIn’s base […]