22Sep

Learn How to Create Legendary Promotions in This Free Teleseminar

How can entrepreneurs create impactful and yet cost-effective marketing campaigns that translate instantly to revenue? Two marketing experts will help answer just that — they’ll provide valuable insight from top executives in the advertising industry in an upcoming teleseminar happening Sept. 28, 2016 at 11:00 a.m. PT / 2:00 p.m. ET.  In this free […]

22Sep

What Pokémon Go Can Teach You About Creating Buzz

Pokémon Go has achieved huge success in recent months. In fact, it’s managed to win more than 75 million downloads and is now one of the best-selling apps online. The buzz surrounding it hasn’t subsided and players all over the world are still obsessed with this relatively simple app. Related: The 5 Most […]

22Sep

6 Ways to Boost Sales With AdWords Expanded Text Ads

Expanded text ads (ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use to reach people in your target market. Unsurprisingly, the expanded format is designed specifically for mobile users. According […]

22Sep

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website. Over the years I’ve worked […]

22Sep

How to Deliver a Successful Elevator Pitch

In this video, Entrepreneur Network partners Drew Johnson and Savannah Sanchez of 7Twelve Marketing provide helpful tips for a successful elevator pitch.  Being relatable and making your audience care are the first key steps toward a successful pitch. Being clear, concise and to the point are also vital — there’s no need […]

22Sep

6 Steps to Dominate a Competitor's Social Media Marketing

If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some naysayers have criticized its ROI, but I’ve consistently stood by the strategy as one of the most cost-efficient and long-term beneficial marketing strategies you can […]

21Sep

6 Wise Investments for Your Small Marketing Budget

If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a difference when it comes to beginning your marketing efforts, and the goal is to make marketing efforts pay for themselves with lead conversions. The good news […]

21Sep

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In many ways the rules of dating and interacting with the media aren’t all that different. When searching for love, or trying to get a journalist to pick up your story, the best plan of action is to be honest and polite at all times and follow a clear set […]

21Sep

How to Use Content to Create Trust With Users

Q: How can an online publication startup create trust with its users? A: We’re creating more content than ever these days and with the rise of companies getting smart on content marketing the volume is just going to go up. There’s so much content out there from bloggers, companies and […]

21Sep

How to Create a Lead Magnet That Attracts Visitors and Converts Customers

Not every customer who visits your website is willing to buy immediately. In fact, it takes time to build trust and prove your value. After you’ve done that, you might get a few customers to pay for your product.  However, there are efficient growth-hacking strategies you can use to increase your […]

20Sep

6 Rules for Influencing How Customers Will Review Your Brand

TripAdvisor has long been a destination for finding cheap flights, but this summer, it unveiled its biggest redesign in seven years when it introduced user reviews of airlines. The reviews will contribute to an airline’s overall “flight score,” which affects its position in search results. Airlines with higher scores will move to the top […]

20Sep

These Viral Marketing Masters Share Their Secrets for Success

Sixty-six and a half million. Fifty-three million. Thirty-seven and a half million. Are these the balances of my offshore accounts? I wish but, sadly, no. They are YouTube view counts on three videos produced by a video marketing startup you’ve probably never heard of. But you’ve almost certainly seen one […]

20Sep

9 Top Marketing Podcasts for 2016

The podcast listener base continues to grow, showing a strong 23 percent increase from 2015 to 2016. With an estimated 57 million Americans now regularly tuning in, podcasts increasingly are a popular method for obtaining information on a variety of subjects. Related: 6 Podcasts That Will Make You Richer in 2016 Those subjects […]

20Sep

How to Be Like Banksy and Reap Massive Exposure Through Guerilla Marketing

Graffiti is one of the few tools you have if you have almost nothing. And even if you don’t come up with a picture to cure world poverty, you can make someone smile while they’re having a piss.— Banksy in Banging Your Head Against a Brick Wall He may be openly […]

20Sep

4 Ways to Improve Personal Branding Using Facebook Live

“In the future, everyone will be world-famous for 15 minutes” — Andy Warhol, 1968. We can only imagine what a genius like Warhol would have thought about the social media era, and the potential to share at the speed of light, your creative expression with an audience around the world. […]

20Sep

3 Ways Webinars Might Be Stalling Your Business From Growth

The first thing you probably do when you wake up in the morning is to check your email. I know some people avoid their phones and email in the mornings, but most entrepreneurs check. We want to know what’s going on, and use part of that information to plan our […]

18Sep

Tips to Writing Short and Catchy Headlines

Just like a great book title, a headline is the hook that captures the attention of readers. The teaser is similar to the snippet found on the back cover. These pieces not only create the first impression, setting the tone for the words that follow, but they also provide important […]

16Sep

Are You Making Any of These 6 Marketing Mistakes?

I recently hit a wall in one of my businesses, recognizing that I was making some critical marketing mistakes. But until that moment, I hadn’t realized that I myself was an offender. Credit the power of networks: I had the perfect contact in mine to help me fix the error of […]

16Sep

A Whiskey Consultant's Top Advice: 'Slow Down'

During the month of September, walking into the WeWork at 9 Madison Ave. may feel like you’re stepping back in time. That’s because the team at Cutty Sark have taken over the office, recreating the office vibe that existed when there were things like a defined nine-to-five workday, pensions, “traditional” assistants and cocktail hour […]

15Sep

Why Some Prices Are More Right Than Others

The whole field of marketing is strongly based in psychology. And this is absolutely true when it comes to pricing strategy. We’re all familiar with price tags that read $9.99 or $19.99. Do these really move more product than tags reading $10 or $20? What about adding the decimal and […]

15Sep

5 Online Basics Your Business Needs to Survive

It’s no secret that the internet has taken over the world. Many of us would now have a difficult time living without it, as we rely on it to find information for common questions, directions to our destinations and interactions with the people in our lives. Related: Your SEO Checklist: 4 […]

15Sep

How to Build a Following Using Video Marketing

In this video, Entrepreneur Network partner Jason Swenk discusses the keys to building a large following through video marketing.  Consistency, voice and an offer to help give videos traction. Being yourself will help you stand out from others and discover your company’s voice. It’s not easy though — it took Swenk years […]

15Sep

Apple Air Pods Will Likely Be a Hit Once They Get the Bugs Out

Last Wednesday, Apple unveiled its latest phone, the iPhone 7 and 7s. Notably, there is no headphone jack but, you can buy Apple’s forthcoming AirPods to go with the phone. It’s a $159 pair of wireless earbuds that is somewhat awkwardly named and looking. The news wasn’t exactly surprising, but the outcry […]

15Sep

10 Brilliant Responses to the Customer Who Is 'Just Looking'

Imagine you walk into a store and are interested in buying a gift for your spouse. A salesperson quickly approaches and you quickly, and mindlessly, respond, “I’m just looking,” and wave him off. Perhaps you want some more information, you might have a question or two, or maybe you don’t even […]