15Aug

3 Strategies for Finding Customers With Social Media

By Rick MulreadyPublished August 15, 2013 Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to […]

14Aug

How to Use LinkedIn Sponsored Updates

By Linda ColesPublished August 14, 2013 Are you wondering how to use LinkedIn Sponsored Updates? Does your business have a LinkedIn company page? Do you want to grow your following outside of your company page? In this article I’ll show you 6 steps for creating and measuring the impact of […]

13Aug

16 Social Media Marketing Tips From the Pros

By Cindy KingPublished August 13, 2013 Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need […]

12Aug

How to Use Facebook Apps to Promote Your Business

By Ben PickeringPublished August 12, 2013 Is your Facebook Page working for your business? Have you considered using Facebook apps, but don’t know where to start? In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find […]

10Aug

Facebook Changes News Feed Algorithm: This Week in Social Media

By Cindy KingPublished August 10, 2013 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates the News Feed Ranking Algorithm: […]

09Aug

Social Media Tools: How to Simplify Your Social Media Marketing

By Michael StelznerPublished August 9, 2013 Are you looking for a better way to manage your social activities? Are you wondering what tools can help your social media marketing? To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the […]

08Aug

9 Reasons to Attend Social Media Success Summit 2013

By Patricia RedsickerPublished August 8, 2013 Could your social media marketing efforts use a boost? Are you looking to improve your professional development when it comes to social media? Do you feel overwhelmed by endless social media platform changes? If so, Social Media Examiner has just the event for you. […]

07Aug

Six Ways to Grow a LinkedIn Group: Tips From the Pros

By Cindy KingPublished August 7, 2013 Are you part of a LinkedIn group that has stalled? Do you want to create a LinkedIn group? LinkedIn groups can be a great way to network with your customers, peers and other professionals in your industry. But it can be challenging to grow […]

06Aug

How to Use Facebook Power Editor: A Detailed Guide

By Jon LoomerPublished August 6, 2013 Are you looking for a better way to manage your Facebook ads? Do you want access to new Facebook advertising features as soon as they’re available? Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads. In this […]

05Aug

LinkedIn Now Lets Jobseekers Apply For Positions Directly Via Its Mobile Apps

Last month, LinkedIn introduced the ability for users of its social network for the working world to search for jobs via its iOS and Android mobile apps. Now it will let jobseekers seal the deal, so to speak: from today, users will start to be able to actually apply for […]

05Aug

3 Unique Ways to Use Pinterest for Business

By Cynthia SanchezPublished August 5, 2013 Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies. In this article, I’ll show you three ways to build a […]

03Aug

Facebook Embedded Posts: This Week in Social Media

By Cindy KingPublished August 3, 2013 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Embedded Posts: Facebook’s Embedded Posts […]

02Aug

Overcoming Fear: How to Break Through and Get Stuff Done

By Michael StelznerPublished August 2, 2013 Is fear holding you back in your business? Are you wondering what you can do to face your fears? To learn about the kinds of fears we deal with as marketers, I interview two small businesses owners for this 52nd episode of the Social […]

01Aug

Wall Street Darling LinkedIn Beats Estimates Again, Revenue Booms 59% To $363M, Now At 238M Members

LinkedIn continues to be on of the few companies that can do no wrong on Wall Street, continuing to beat estimates and display growth curves that consistently move up and to the right. Amazon would perhaps be one of the few other exceptions, as Jeff Bezos’ short-term-loss-for-long-term-gain continues to confound […]

01Aug

4 Examples of Excellent Twitter Customer Service

By Rachel SprungPublished August 1, 2013 Do you use Twitter to stay connected with your customers? Have you integrated Twitter into your customer service strategy? Would you like to know which companies are doing this best? Why Twitter Customer Service? Gone are the days when people would call up a […]

31Jul

How to Setup Social Media Discussion Groups for Business

By Kristi HinesPublished July 31, 2013 Is networking a big part of your job or business? Have you participated in or considered starting a discussion group? The good news is LinkedIn, Facebook and Google+ all offer options. In this post, we’re going to look at how social media groups work […]

30Jul

26 Tips to Enhance Your Social Media Profiles

By Debbie HemleyPublished July 30, 2013 When did you last revisit your social profile on Twitter or Facebook? Do you want to maximize the impact of your social networking efforts? Basic housekeeping tasks are necessary for maintaining complete and engaging profiles. Update your social network profiles. Image source: iStockPhoto. In […]

29Jul

4 Ways Marketers Can Use Facebook Hashtags

By Andrea VahlPublished July 29, 2013 Have you started using Facebook hashtags for your business? Are you wondering how to best use a Facebook hashtag? In this article, I’ll reveal four important benefits of using hashtags on Facebook. I’ll also explore important considerations when putting together your hashtag strategy. Why […]

28Jul

LinkedIn Sponsored Updates: This Week in Social Media

By Cindy KingPublished July 28, 2013 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces Sponsored Updates: LinkedIn is expanding […]

27Jul

Gmail Tabs: A Game Plan for Marketers

By Michael StelznerPublished July 27, 2013 Does your business rely on email? Are you wondering how Gmail tabs will impact your marketing? If email is a part of your business, you’ll want to pay close attention. In this article I’ll provide a simple 5-step plan that any marketer can use […]

26Jul

New Facebook Features: What Marketers Need to Know

By Michael StelznerPublished July 26, 2013 Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast. More About […]

25Jul

LinkedIn Raises Its Game In Infographics And Analytics With New SlideShare Upgrade

Infographics are one of the most-maligned, yet most popular, ways that people share data with others, and today LinkedIn is releasing two infographics-related updates that it hopes will help it become a stronger player in that arena. The company is adding two new features to SlideShare, the content sharing platform […]

25Jul

4 Ways to Use Social Media to Generate Leads

By Brian HonigmanPublished July 25, 2013 Do you use social media to generate inbound leads for your business? Are you unsure about where and how to focus your efforts to meet your lead generation goals? According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads […]

24Jul

3 Social Media Automation Tools for Marketers

By Ian ClearyPublished July 24, 2013 Are you drowning in social media tasks? Do you need better tools to help you manage your social media marketing? Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your […]