05Aug

3 Unique Ways to Use Pinterest for Business

By Cynthia SanchezPublished August 5, 2013 Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies. In this article, I’ll show you three ways to build a […]

03Aug

Facebook Embedded Posts: This Week in Social Media

By Cindy KingPublished August 3, 2013 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Embedded Posts: Facebook’s Embedded Posts […]

02Aug

Overcoming Fear: How to Break Through and Get Stuff Done

By Michael StelznerPublished August 2, 2013 Is fear holding you back in your business? Are you wondering what you can do to face your fears? To learn about the kinds of fears we deal with as marketers, I interview two small businesses owners for this 52nd episode of the Social […]

01Aug

Wall Street Darling LinkedIn Beats Estimates Again, Revenue Booms 59% To $363M, Now At 238M Members

LinkedIn continues to be on of the few companies that can do no wrong on Wall Street, continuing to beat estimates and display growth curves that consistently move up and to the right. Amazon would perhaps be one of the few other exceptions, as Jeff Bezos’ short-term-loss-for-long-term-gain continues to confound […]

01Aug

4 Examples of Excellent Twitter Customer Service

By Rachel SprungPublished August 1, 2013 Do you use Twitter to stay connected with your customers? Have you integrated Twitter into your customer service strategy? Would you like to know which companies are doing this best? Why Twitter Customer Service? Gone are the days when people would call up a […]

31Jul

How to Setup Social Media Discussion Groups for Business

By Kristi HinesPublished July 31, 2013 Is networking a big part of your job or business? Have you participated in or considered starting a discussion group? The good news is LinkedIn, Facebook and Google+ all offer options. In this post, we’re going to look at how social media groups work […]

30Jul

26 Tips to Enhance Your Social Media Profiles

By Debbie HemleyPublished July 30, 2013 When did you last revisit your social profile on Twitter or Facebook? Do you want to maximize the impact of your social networking efforts? Basic housekeeping tasks are necessary for maintaining complete and engaging profiles. Update your social network profiles. Image source: iStockPhoto. In […]

29Jul

4 Ways Marketers Can Use Facebook Hashtags

By Andrea VahlPublished July 29, 2013 Have you started using Facebook hashtags for your business? Are you wondering how to best use a Facebook hashtag? In this article, I’ll reveal four important benefits of using hashtags on Facebook. I’ll also explore important considerations when putting together your hashtag strategy. Why […]

28Jul

LinkedIn Sponsored Updates: This Week in Social Media

By Cindy KingPublished July 28, 2013 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces Sponsored Updates: LinkedIn is expanding […]

27Jul

Gmail Tabs: A Game Plan for Marketers

By Michael StelznerPublished July 27, 2013 Does your business rely on email? Are you wondering how Gmail tabs will impact your marketing? If email is a part of your business, you’ll want to pay close attention. In this article I’ll provide a simple 5-step plan that any marketer can use […]

26Jul

New Facebook Features: What Marketers Need to Know

By Michael StelznerPublished July 26, 2013 Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast. More About […]

25Jul

LinkedIn Raises Its Game In Infographics And Analytics With New SlideShare Upgrade

Infographics are one of the most-maligned, yet most popular, ways that people share data with others, and today LinkedIn is releasing two infographics-related updates that it hopes will help it become a stronger player in that arena. The company is adding two new features to SlideShare, the content sharing platform […]

25Jul

4 Ways to Use Social Media to Generate Leads

By Brian HonigmanPublished July 25, 2013 Do you use social media to generate inbound leads for your business? Are you unsure about where and how to focus your efforts to meet your lead generation goals? According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads […]

24Jul

3 Social Media Automation Tools for Marketers

By Ian ClearyPublished July 24, 2013 Are you drowning in social media tasks? Do you need better tools to help you manage your social media marketing? Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your […]

23Jul

LinkedIn Expands Ad Program With Launch Of Sponsored Updates Program

LinkedIn just announced the launch of Sponsored Updates, where the companies and other organizations with Company Pages can pay to promote their content to LinkedIn users who don’t follow their specific page. Asking advertisers to pay to give their content more visibility has become a pretty standard way for social […]

23Jul

6 Marketing Trends to Watch in 2013: New Research

By Patricia RedsickerPublished July 23, 2013 Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game. Consumers want to use all […]

22Jul

17 Ways Marketers Can Leverage Facebook Graph Search

By Christian KarasiewiczPublished July 22, 2013 Are you using Facebook Graph Search as a marketing power tool? If you knew more about your Facebook fans, how would that improve your marketing efforts? Marketers can now use Facebook Graph Search to perform focused searches that will return better, more accurate search […]

20Jul

New Magazine from Social Media Examiner: This Week in Social Media

By Cindy KingPublished July 20, 2013 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. Introducing MyKidsAdventures.com The team at Social Media Examiner launched My Kids’ […]

19Jul

Monetize Your Platform: How to Grow Sales With Your Online Platform

By Michael StelznerPublished July 19, 2013 Have you built your own platform? Are you wondering how to monetize it? To learn how you can use your platform to generate real revenue for your business, I interview David Siteman Garland for this episode of the Social Media Marketing podcast. More About […]

18Jul

How to Find Great Content to Share on Twitter

By Steve YoungPublished July 18, 2013 What content are you sharing on Twitter? Do you struggle to find interesting, relevant things to tweet about every day? In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter. Why […]

17Jul

Three Steps to Becoming a Thought Leader in Your Industry

By Louise JuligPublished July 17, 2013 Do you want your company to be seen as a thought leader in your industry? Are you B2B in a niche market and wondering if social media is relevant to your audience? Drillinginfo, a software as a service (SaaS) company serving the global oil […]

16Jul

TalentBin Raises $2M From Lightbank To Be The Data-Focused Recruiting Platform For Technical Talent

TalentBin, a startup that uses data to help recruiters discover hard-to-find technical talent, has raised $2 million in new funding led by Lightbank led the round, with participation from NEA, Foundation Capital and Funders Club. Lightbank partner Paul Lee will join TalentBin’s board. The startup had previously raised $1.2 million […]

16Jul

9 Creative Ways to Use Social Media to Launch a Product

By Michael StelznerPublished July 16, 2013 Are you looking for creative ideas to help launch your next product (or company)? Want some actionable tips to employ social media in your next launch? If so, keep reading as I explore nine ways we used social media to help launch a new […]

15Jul

How to Target Only Your Customers With Facebook

By Jon LoomerPublished July 15, 2013 What if you could reach your existing customers while they’re on Facebook? Does the idea of displaying a Facebook ad only to your prospects list sound interesting? This could give your marketing a boost and help build your brand’s image on Facebook. In this […]