17Sep

The Latest SEO Trends You Should Ignore

Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides […]

17Sep

How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy

Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to […]

17Sep

SEO vs. PPC: Which Should You Focus on First?

Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you […]

17Sep

How to Become the World’s #1 Expert in Your Niche

Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and […]

17Sep

4 Easy-to-Implement Tactics to Increase Your Newsletter Subscribers (FAST)

Can I go out on a limb here? I’m going to guess you’re already sold on building an email list. After all, you’ve heard the advice many times over: “Build an email list. It’s where the money is.” If you’re remotely interested in growing a business with staying power, it’s […]

17Sep

How to Choose the Right Color Schemes for Your Ecommerce Shop

It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color […]

17Sep

How to Incorporate Social Proof on Every Page of Your Website

Every online marketer knows that the Internet is an insanely skeptical place. It’s with good reason. Let’s be honest. Our space is littered with faux gurus and hyped up promises. You’ve seen them: “Make $500 000 with your first online course launch.” “Give me 15 minutes, and I’ll give you […]

17Sep

How to Create the World’s Easiest Mobile Checkout Experience

User experience can make or break your business. The checkout process is the most crucial element to consider in that regard. Even more important is the context of that experience. What’s appropriate for the desktop will not be suitable for the mobile interface. For the most part, businesses understand this. […]

17Sep

How Important Conversion Optimization Is for Small Ecommerce Sites

There are no two ways about it. If you’re in ecommerce, you’re in business to make money. Sure, there may be philosophical reasons why you provide your customers with top-notch service. But ultimately, your goal is to ensure money exchanges hands quicker and more often. The way to achieve that […]

17Sep

How to Minimize Cart Abandonment in Your Checkout Process

Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many […]

23Nov

Another Spectacle-selling Snapbot pops up at Brentwood Country Mart in LA

Snapchat now has not one, but two Spectacle-selling Snapbots deployed at the same time. The second dropped Wednesday morning at 10 AM ET (7 AM PT) at a spot near Santa Monica at the Brentwood Country Mart in Los Angeles. The Brentwood Country Mart is a shopping and for spot […]

23Nov

Gong says it’s cracked news personalization

If you’re a little skeptical about trying out another news aggregator, Gong CEO Itzik Ben-Bassat knows what you’re probably thinking — after all, he heard the same thing when he was pitching investors. “They all kind of looked at me and said, ‘Not again,’” he recalled. But it seems like Ben-Bassat […]

22Nov

Twitter mistakenly suspended its own CEO’s Twitter account

November 2016: the month that Facebook ‘killed’ its CEO Mark Zuckerberg (and a bunch of other users) and Twitter suspended its CEO and co-founder Jack Dorsey. That’s right, social media glitches have embarrassed two of the world’s premier social networks lately. Hot on the heels of Facebook briefly pronouncing its […]

22Nov

Don’t know what they want? Give a pre-swappable Snappy Gift

Gift cards are soulless and buying the wrong gift leads to annoying returns. But you might not know if your loved one would prefer a drone, action camera, or a VR headset. With Snappy Gifts, they get to choose. Snappy Gifts is a new startup offering a fresh new approach […]

22Nov

Facebook built censorship tool to get into China despite human rights risks

Facebook wants to be unbanned in China, so it’s built a censorship tool that could hide posts about prohibited topics from people in China, according to The New York Times‘ Mike Isaac. Rather than censor posts itself, Facebook would potentially provide the tool to a third-party in China such a […]

22Nov

Facebook downsizes small business sales in Europe, cuts 30 jobs in Germany

As Facebook’s advertising business continues to grow globally, the social network is also streamlining operations in certain markets. TechCrunch has learned that Facebook is consolidating sales operations in Europe focused on small and medium businesses. In the process it is laying off around 30 people including employees in Hamburg, according to a source […]

22Nov

Universal plans to bring Wattpad stories to TV

Social publishing platform Wattpad is making its biggest move into Hollywood yet thanks to a new deal with Universal Cable Productions. UCP is a TV production company owned by NBCUniversal — it’s produced shows including USA’s Mr. Robot, SyFy’s The Magicians and Bravo’s Girlfriends’ Guide to Divorce. As a result […]

21Nov

Why now, more than ever, we need a Twitter that works

Rishi Garg Crunch Network Contributor Rishi Garg is a partner at Mayfield focusing on the consumer sector. He was VP of Corporate Development and Strategy at Twitter and ran similar teams at Square and MTV Networks. How to join the network We just witnessed, to paraphrase John Oliver, the 2016 […]

21Nov

You rarely livestream, but 1M people livechill on Houseparty

Livestreaming doesn’t have to be a big performance or a one-on-one video call. Just ask the one million people who spend 20 million minutes hanging out each day on group video chat app Houseparty, the latest teen app phenomenon. Built from the ashes of Meerkat, Houseparty is leading the charge […]

21Nov

Uber debuts Compliments, letting riders give drivers specific positive feedback

Uber has a new product feature going live across its app today, called ‘Compliments.’ The new systems will prompt riders to give a specific, additional piece of positive feedback in addition to the star rating they assign their driver, including things like “Excellent Service” or “Awesome Music.” The new Compliments […]

21Nov

Instagram launches disappearing Live video and messages

Instagram is combining the best of Snapchat and Periscope to help you get comfortable on camera. Rather than overlap with Facebook Live and Messenger, Instagram is putting an ephemeral spin on video streaming and private messaging. Today, two big new features begin rolling out to Instagram Stories on iOS and […]

21Nov

This is Snapchat’s new Spectacles store in New York City

Snapchat surprised everyone this morning when instead of dropping its Spectacles vending machine in a remote location like the Grand Canyon or Oklahoma, it opened a legitimate storefront in New York City. The store is all white – and contains a sole Bot vending machine, as well as rotating TVs […]

21Nov

Facebook plans to boost UK headcount by 50% as gov’t signals corporate tax rate cut

Facebook has followed Google’s lead by trumpeting plans to expand its presence in the UK — despite ongoing uncertainty over the impact of this summer’s Brexit vote for the country to leave the European Union. Speaking at the annual CBI conference in London today, Facebook’s Nicola Mendelsohn, VP EMEA, announced plans for the […]

21Nov

Spectacles finally arrive in NYC with a Central Park Snapbot

Snapchat has been dropping its Spectacles-selling Snapbot vending machines at various spots across the country, but Monday marks the first time it’s put them on the east coast – and the new location is smack dab in the middle of NYC at the southeast corner of Central Park. The Snapbot […]