digital media

17Sep

These Are the Best Ways I’ve Discovered to Get More Facebook Followers Free

Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017. That’s the most users of any social network by far. On the other hand, its organic reach is lousy. According to a study by Social@Ogilvy, Organic reach […]

17Sep

How to Get Your Content to Rank for Seasonal Keywords

When you hear the phrase seasonal keywords, what comes to mind? Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords? Well, that’s definitely part of it. Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays. After all, holiday retail sales during […]

17Sep

Here’s How to Perfectly Optimize Your Infographic for SEO

Infographics are amazing! Besides being one of the best ways to explain a complicated topic with ease, they make information come alive. Research found, people following directions with text and illustrations do 323 percent better than people following directions without illustrations. Maybe that’s why “infographics are ‘liked’ and shared on social […]

17Sep

How to Use Surveys to Hook More Customers

What’s the number one goal of content marketing? Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement. Content marketing thrives on engagement! You want your audience to take an active interest in your content and interact with your brand. This typically comes in the form of […]

17Sep

How to Use Social Listening to Create Viral Content

Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula that will enable you to create viral content on command. It’s not like you can just flip […]

17Sep

Should You Be Worried About the Next Google Algorithm Change?

“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic algorithm updates, even if he was a few centuries early. See, Google makes roughly 500 – 600 […]

17Sep

How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to […]

17Sep

Think You Got Hit by the Google Fred Update? Here Is What to Do

Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who was affected and why? […]

17Sep

The Latest SEO Trends You Should Ignore

Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides […]

17Sep

How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy

Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to […]

17Sep

SEO vs. PPC: Which Should You Focus on First?

Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you […]

17Sep

How to Become the World’s #1 Expert in Your Niche

Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and […]

17Sep

4 Easy-to-Implement Tactics to Increase Your Newsletter Subscribers (FAST)

Can I go out on a limb here? I’m going to guess you’re already sold on building an email list. After all, you’ve heard the advice many times over: “Build an email list. It’s where the money is.” If you’re remotely interested in growing a business with staying power, it’s […]

17Sep

How to Choose the Right Color Schemes for Your Ecommerce Shop

It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color […]

17Sep

How to Incorporate Social Proof on Every Page of Your Website

Every online marketer knows that the Internet is an insanely skeptical place. It’s with good reason. Let’s be honest. Our space is littered with faux gurus and hyped up promises. You’ve seen them: “Make $500 000 with your first online course launch.” “Give me 15 minutes, and I’ll give you […]

17Sep

How to Create the World’s Easiest Mobile Checkout Experience

User experience can make or break your business. The checkout process is the most crucial element to consider in that regard. Even more important is the context of that experience. What’s appropriate for the desktop will not be suitable for the mobile interface. For the most part, businesses understand this. […]

17Sep

How Important Conversion Optimization Is for Small Ecommerce Sites

There are no two ways about it. If you’re in ecommerce, you’re in business to make money. Sure, there may be philosophical reasons why you provide your customers with top-notch service. But ultimately, your goal is to ensure money exchanges hands quicker and more often. The way to achieve that […]

17Sep

How to Minimize Cart Abandonment in Your Checkout Process

Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many […]

25Nov

Mobile and enterprise are the keys to VR/AR scale

Michael Boland Crunch Network Contributor Mike Boland was one of Silicon Valley’s first tech reporters of the internet age, and is now chief analyst of BIA/Kelsey and the VR/AR Association. How to join the network Though PC and console VR are the sexier formats we’re all excited about, is mobile […]

22Nov

Draper Nexus closes $175 million fund, LP’s include Panasonic, Canon and other Japanese tech giants

Early stage venture firm, Draper Nexus, has closed its second fund at $175 million, according to Managing Director Q Motiwala. Its debut fund closed in 2013, at $50 million. Limited partners in Draper Nexus are global tech conglomerates, primarily based in Japan. For its second fund, the firm signed up […]

22Nov

AWS drops its storage prices and launches new cold storage retrieval options

Amazon Web Services (AWS) today announced a significant price drop for some of its storage services. In addition, it is also launched a few new features for developers who want to use its Glacier cold storage service. The new prices that most developers will likely care about are those for […]

22Nov

Google’s redesigned Google Sites goes live

For the longest time, Google Sites felt like the forgotten app in Google’s productivity suite. Earlier this year, though, the company announced that it would finally give Sites a full overhaul. Today, after a short beta, this new version of Sites is going live for all users. Google Sites is […]

21Nov

IBM expands its UK presence with 4 new data centers

IBM today announced that it is launching four new data centers in the U.K. This brings IBM’s total data center footprint in the U.K. to six, in addition to 16 other locations across Europe. This is yet another example of the company’s increasing infrastructure investment. The first of these new […]

21Nov

Astronomer connects your SaaS with other SaaS for a true in-saas-ception

Your SaaS is just out of control! You’re spending thousands or millions on products – a CRM system, a field operations app, a system to keep your life-like humanoid androids from killing park guests in your Wild West-themed adventure park – and none of these systems talk to each other, […]