digital strategy

09Aug

The Future of Web Design: Artificial Intelligence

Artificial intelligence has been trending upward for years now. In fact, according to Google Trends, the search term piqued back in January 2018. AI is being used for all different types of applications and technology. In the past, I’ve covered the marketing skills you need to survive in the age […]

05Aug

Why Your Website Needs HTTPS

All websites need to prioritize security. However, I still see so many sites out there that aren’t using HTTPS. For those of you who aren’t currently using HTTPS, that needs to change immediately. If you don’t think it’s necessary or that important, you’re mistaken. The truth is, security impacts the […]

31Jul

How to Build a High-Converting FAQ Page on Your Website

FAQ pages represent a crucial component of the customer conversion funnel. Anyone who lands on this page has already identified the need for whatever you’re selling and is now entering the consideration phase of the purchase process. Your FAQ page can provide them with the information required to finalize their […]

26Jul

9 Popular Ecommerce Products to Sell Online in 2019

The ecommerce industry is booming. People are buying products online more than ever before. Nearly anything you can imagine can be purchased on the Internet and delivered to your doorstep. It’s a great time to be a consumer. But as an entrepreneur, you can leverage this craze by creating your […]

22Jul

The Beginner’s Guide to CSS

If you currently have a website or plan to build a website, CSS is definitely a term that you’ve come across. But for those of you who don’t know how to code and don’t have any development experience, it can be a little confusing. Let me start with the basics. […]

18Jul

11 Reasons to Use WordPress For Your Website

If you’re starting to build your first website, WordPress is inevitably a name that you’ve come across. I’d recommend it to nearly anyone who has any type of website. But before I get into the reasons why WordPress is so great, I want to clear up any misconceptions about the […]

15Jul

The Top 10 Widgets to Improve Your Website

If you’re new to building and managing websites, you need to get yourself familiar with widgets as soon as possible. What’s a widget? Simply put, it’s website component that adds features or functionality to your site. Widgets are embedded directly onto your site, but you don’t have to develop or […]

12Jul

How to Get More Conversions From AdWords Using Remarketing

In a perfect world, all of your website traffic would be organic. That’s the most ideal scenario for everyone. But sometimes it can take 6, 12, or even 18 months for you to really notice the benefits from your organic search strategies. That’s not to discourage you. While you should […]

12Jul

How to Build an Email List on Your Blog

Blogging is arguably the best content creation strategy for promoting your website. Publishing blogs on a regular basis boosts your site traffic, adds SEO value, generates leads, helps you build backlinks, and increases your internal linking opportunities. Blogging gives your website visitors a reason to keep coming back to your […]

12Jul

Website Builders to Avoid in 2019

So you’re ready to build a website but don’t know how to get started. Don’t worry; we’ve all been there. One of the first steps is finding the best website builder to meet your needs based on the type of website you’re trying to create. But if you run a […]

12Jul

How to Create a Website With Squarespace

Squarespace is one of the most popular website builders available on the market today. It’s a quick, easy, and legitimate way to get a new website up and running from scratch. Anyone can build a website with Squarespace. You don’t need to be too tech-savvy, know how to code, or […]

12Jul

13 Common WordPress Mistakes to Avoid in 2019

WordPress is one of the most popular CMS platforms on the planet. In fact, according to a recent study from Kinsta, 33.6% of all websites are powered by WordPress. Furthermore, the platform controls 60.5% of the CMS market share worldwide. That’s the number one ranking position for both of those […]

12Jul

8 Best Payment Methods For Your Ecommerce Site

In order to operate a fully functional ecommerce website, you need to be able to accept payments from your customers. There is no way around this. Your entire business revolves around getting paid. That’s why you starting selling online in the first place, right? To make money. But there are […]

12Jul

SiteGround Web Hosting Review (2019)

SiteGround is one of the most popular web hosting services available on the market today. It’s a safe and reliable way to host your website in 2019. More than 2 million active domains are hosted with SiteGround. One of the reasons why this service is so popular is because they […]

12Jul

8 Common Email Marketing Mistakes to Avoid in 2019

It doesn’t matter what type of business you have or what industry you’re in; everyone needs to incorporate email campaigns into their marketing strategy. There’s a common misconception that email marketing is dead. That’s just simply not the case. So for those of you who are struggling with your email […]

12Jul

The Ultimate Guide to Content Marketing For Ecommerce Websites

Content marketing has arguably become the biggest buzzword in the marketing industry today. It seems like you can’t have a conversation with a business owner who has an online presence without the term being brought up. Every online “expert” claims to hold the secret to content marketing. But the reality […]

12Jul

Benefits of Cloud Hosting

Everyone’s heard of “the cloud.” Broadly speaking, the cloud refers to remote storage. For example, you can store pictures from your smartphone or documents on your computer to a cloud storage space like Google Drive. This is different than storing files locally on something like an external hard drive. I’m […]

12Jul

Bluehost Web Hosting Review (2019)

If you’re on the hunt for a new web hosting service, Bluehost is definitely a top option to consider. This platform powers more than 2 million sites across the globe. All web hosting services are not created equally. I see so many new webmasters make the mistake of just going […]

12Jul

PayPal vs. Stripe For Ecommerce

As I’m sure you’ve figured out by now, building a website takes lots of hard work. This is even more so the case for those of you who are creating an ecommerce site. In addition to your website design, architecture, and all of the standard website elements, you also need […]

12Jul

The Beginner’s Guide to HTML

There are nearly 1.7 billion websites worldwide. This number continues to grow each day. What do all of these sites have in common? In one way or another, they all use some form of HTML. That’s why learning basic HTML is such a useful skill. Here’s the thing. You can […]

12Jul

The 11 Top WordPress Landing Page Templates in 2019

Anyone can create a website. Just because you own or manage a website, it doesn’t automatically mean that you’re a natural born designer. But the design and layout of your website will have a huge impact on its success. In fact, 48% of people say that the design of a […]

12Jul

How to Sell Food Online

The ecommerce industry is booming. It seems like everyone is coming up with different ways to get into this space. But when we think of ecommerce our minds typically don’t jump to food. Most entrepreneurs seem to focus their efforts on inventing or modifying a new product that can solve […]

12Jul

10 WordPress Tips Every Webmaster Needs to Know

More than 500 websites are being built on WordPress every day. This platform powers 14.7% of the top 100 websites across the globe. On average, 17 new posts get published on WordPress every second. In a month, WordPress is searched on Google more than 37 million times. WordPress is a […]

12Jul

iPage Web Hosting Review (2019)

Unlike some of the other web hosting providers on the market, iPage isn’t as well-known. But the company has been around for more than 20 years and hosts over one million websites with its two data centers. If you stumbled upon iPage for web hosting, it’s probably because you were […]