The Top 10 Social Media Trends of 2018

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and […]


The Top 21 Best Practices for Running a Successful Ecommerce Website

If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with […]


How to Get More Likes on Facebook Without Paying for Followers

Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important […]


How to Build Your First Email List From Scratch

Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a […]


Create a Waterfall of Downloads for Your Ebook

Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. Those of you who […]


How to Use Continuous A/B Testing to Increase Conversions

When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme […]


The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users. Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of […]


How to Convert Your Social Media Followers Into Customers Effectively

Social media marketing needs to be a priority for every business across all industries. Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well. Some of you may have mastered this already. You’ve been […]


How to Use Visual Elements to Enhance Your Blog Post’s Engagement

A picture is worth a thousand words. This is an ageless English adage I’m sure you’ve heard countless times throughout your life. It’s a simple concept. In short, it means that it’s easier to show someone something than to tell them about it. But are you applying this strategy to […]


How to Quickly Identify What Is Killing Your Blog Conversions

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to […]


How to Guide People’s Emotions to Drive Sales

Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing strategy to the […]


Stop Losing Sales with These 8 Persuasive Web Design Principles

How do you convince a person to do something? When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website. Fortunately, you can utilize online persuasive tactics to close sales […]


How to Generate Leads with Facebook Ads

Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion […]


How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

The ecommerce industry has become a very competitive space over the last several years. In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend. In fact, 67% of Millennials […]


The Top 12 Tips for Running a Successful Video Blog

Blogging is one of my favorite ways to drive traffic to websites and engage with audiences. But those of you who have been staying up-to-date on the newest marketing trends know video content has been on the rise. In fact, experts predict that by 2019, 80% of the global Internet traffic will […]


How to Distribute Content Effectively Across Multiple Channels

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging. But now what? This is useless if you’re unable to distribute it to your audience. I see this problem all the time when I’m consulting businesses. They […]


How to Create a Killer Video Promotion to Increase Engagement

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more shares than both […]


How to Create Highly Relevant Content That Directly Drives Sales

Content marketing is an absolute necessity for brand survival in 2018. You’re on the right track if you are currently creating and distributing content. But for those of you not seeing results from these marketing campaigns, it can be frustrating. If you’re putting so much time and effort into this, […]


The Top 10 Platforms for Effectively Managing Social Influencers

Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels. Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness. We’re seeing an increase in the use of micro influencers, which made my list of the […]


How to Monitor Your Competitors With These 10 Helpful Tools

Your business doesn’t operate in a vacuum. There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business. That’s why it’s so important for you to take the proper steps to gain a competitive edge […]


How to Increase Sales by Encouraging Mobile Spending

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits. I hear this all the time when I’m consulting business owners. You can generate sales in many other ways. Sometimes, all you need to do is make subtle changes to your […]


How to Effectively Manage Engagement for Stronger Influence

Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, […]


Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful […]


How to Leverage Your Brand’s Story to Drive Sales

Everyone has a story, what’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about things like how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has […]