marketing trend

18Jun

How to Write Guest Posts That Drive Traffic to Your Website

Are you currently writing guest posts? I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits. That’s because they don’t want to waste time creating content for other websites. These bloggers […]

15Jun

How to Track Your Leads with UTM Parameters

No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from? When you’re running multiple campaigns, how are you able to identify the […]

13Jun

How to Generate New Leads Without Spending a Fortune

Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers. But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads. This is especially […]

11Jun

Beginner’s Guide to Customer Conversion Funnel

How do you get a new customer? It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales. A reasonable assumption would be that your marketing promotions are creating sales. While this may be […]

08Jun

The Ultimate B2B Marketing Guide

Your B2B marketing strategy will differ from your typical B2C approach. Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses. Some of you may have companies focusing on other businesses as your primary […]

06Jun

How to Create an Effective Marketing Strategy for Your Startup Company

Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies. If you are currently building a startup company, kudos to you for the effort. There is a long and difficult road ahead of you. But if you start with the […]

04Jun

How to Drive More Traffic to Your Website with These 10 Lead Generation Strategies

Many businesses seek my advice. Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it. Many brands are focusing all their efforts on getting […]

01Jun

How to Implement a Marketing Strategy That Speaks to Your Millennial Audience

Depending on whom you ask, Millennials have an interesting reputation. Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them. An old Time Magazine cover story labeled Millennials as “lazy, entitled narcissists who still live with their parents.” Truthfully, I think that’s a […]

30May

How to Increase Clicks by Mastering Your Headlines

What draws people to your content? In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline. Headlines go way beyond just blog posts. This is […]

28May

How to Increase Conversions by Avoiding These 7 Navigation Mistakes

I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting. If this sounds like your situation, don’t hit the panic button yet. Look on the bright side. At least you’re having success when it comes […]

25May

How to Improve the Profitability of Your Small Business Mobile App

If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important […]

23May

How to Enhance Your Content by Building Infographics with These 12 Tools

Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts. In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts […]

23May

How to Leverage Your Brand’s Story to Drive Sales

Everyone has a story. What’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be […]

23May

How to Build Your First Email List From Scratch

Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a […]

23May

How to Get More Likes on Facebook Without Paying for Followers

Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important […]

23May

The Top 21 Best Practices for Running a Successful Ecommerce Website

If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with […]

23May

The Top 10 Social Media Trends of 2018

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and […]

21May

The Top 10 Social Media Trends of 2018

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and […]

18May

The Top 21 Best Practices for Running a Successful Ecommerce Website

If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with […]

16May

How to Get More Likes on Facebook Without Paying for Followers

Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important […]

14May

How to Build Your First Email List From Scratch

Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a […]

11May

Create a Waterfall of Downloads for Your Ebook

Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. Those of you who […]

11May

How to Use Continuous A/B Testing to Increase Conversions

When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme […]

11May

The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users. Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of […]