marketing trend

15Oct

How to Use A/B Testing to Experiment with These 13 Elements of Your Website

You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do. I see this common misconception in my consulting work all the time. Businesses spend much time and effort […]

12Oct

How to Increase Your Brand Exposure in 2018 with Public Relations

How are you managing the reputation of your company? If you are struggling to find an answer to this question, you may need to re-evaluate your strategy moving forward. There are certain aspects of your brand’s reputation you have control over, e.g., the way you distribute content through your marketing […]

10Oct

How B2B Audiences Engage with Business Content Online

As a B2B company, you need to learn how to properly market your brand to the right audience. That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you. This is especially important […]

08Oct

Use These 10 Tools to Enhance Your Instagram Post Conversions

Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile […]

05Oct

The Top 13 Tools to Use for A/B Testing

To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. This isn’t something you […]

03Oct

How to Improve Your Online Reputation

Things happen. You made a mistake and did something that damaged your reputation. Maybe you said something that people took as offensive. Or maybe your social media manager tweeted something inappropriate. The delete button doesn’t erase things from someone’s memory. Or maybe your company was the victim of a credit […]

01Oct

How to Avoid Stale Content with These 21 Ideas for Your Upcoming Social Media Posts

Social media has changed the way we live. As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers. But this is much easier […]

28Sep

How to Communicate with Your Customers Effectively on All Your Distribution Channels

As a business owner, you need to communicate with many people on a daily basis. You’re used to delegating tasks to your employees and dealing with merchants, accountants, lawyers, bankers, and everyone else who makes your operation possible. Communication skills are also important in your personal life. You need to […]

26Sep

12 Marketing Skills You Need to Survive in the Age of AI

The time has finally arrived. We’re living in the era of artificial intelligence. It sounds crazy, right? To the average person, artificial intelligence doesn’t seem like a reality of our everyday lives. They associate AI with movies when robots take over the world. While we’re not quite at that point, […]

24Sep

10 Ways Machine Learning Is Reshaping Marketing

Advancements in technology are constantly changing our world. This is no secret. As a marketer, you need to have a better understanding of this technology that goes far beyond the latest smartphone release. If you recall, artificial intelligence made my list of the top marketing trends to look for in […]

21Sep

How to Become Profitable with Instagram Ads

I’m sure by now you recognize the importance of staying active on social media to promote your business. Your Instagram marketing campaigns need to be a priority. If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than […]

19Sep

13 Marketing Tips SEOs Can Learn From PPC Managers

As an SEO expert, you know what it takes to get your content ranked high in search engine results. Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns. SEO and PPC are considered to be two very different […]

17Sep

How to Increase Your Ecommerce Product Sales with Shoppable Posts on Instagram

How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day. Even your most loyal customers don’t have a reason to visit your site […]

14Sep

How to Use Lifetime Value to Create a Facebook Audience That Actually Converts

To survive and stay relevant in the modern era, your business needs to have an active presence on social media. When it comes to social networks, Facebook is king. As of June 2018, the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users. Over […]

12Sep

Augmented Reality SEO: What to Expect in the Future

Augmented reality. It sounds like a term that should be used to describe a science fiction movie. But augmented reality (AR) has become a force to be reckoned with in 2018. By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates […]

10Sep

How to Generate Leads with PPC Campaigns for Your B2B Company

B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side. However, not […]

07Sep

How to Improve Your Click Through Rates with Emojis

Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th […]

05Sep

How to Generate More Profits by Focusing on Your Pricing Strategy

You can tell a lot about a business by how it sets its prices. Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand. It’s similar to the way different color […]

03Sep

How to Generate Recurring Sales by Implementing Subscriptions

Every business needs to come up with creative ways to drive sales. Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year? Whether your company sells a physical product or offers a service, the subscription business model […]

31Aug

How to Increase Sales by Personalizing the Customer Experience

Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that […]

29Aug

11 Ways to Make a Living on Social Media Without Selling a Single Product

Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling anything. We’ve all seen those profiles of seemingly regular people with tons of followers. It always seems as if […]

27Aug

How to Promote Your Local Business with These 15 Marketing Strategies

To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead […]

24Aug

How to Run Contests That Encourage User-Generated Content

Are you looking for a new way to spice up your marketing strategy? Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale. Promotional contests are one of my favorite ways […]

22Aug

The Top 10 Principles That Boost Your Website Loading Time

How fast does it take for your website to load? You may not think about this question very often, but it’s arguably the most important aspect of your site. That’s because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush […]