strategy

The Centro platform is set up to ensure ads are always placed on high-quality sites, which can help ad awareness; according to Trust Metrics most (95%) of Centro Brand Exchange ad placements rank as ‘ideal’.

“The Centro Brand Exchange connects quality advertisers with great content. This unique appreciation for premium context differentiates us from other mass exchanges in the market,” said Shawn Riegsecker, CEO of Centro. “The Centro Brand Exchange has evolved into a preferred selling channel among top publisher brands nationally and regionally, which has made it one of the most trusted sources for advertisers who want to reach audiences across multiple platforms.”

The Centro Brand Exchange allows performance buyers to safely place ads on premium national and regional news sites. The platform can be accessed through DSPs, trading desks of direct and offers premium mobile and app inventory. Once an ad is placed, targeting can include geographic, channel, category, operating system and day-part.

“We place high-quality unsold inventory in the Centro Brand Exchange because it has proven that it can deliver great campaigns from great brands,” said Lori Tavoularis, managing director of revenue partnerships at Tribune Digital. “Centro delivers an improved offering for unsold inventory with quality advertising and brand safety. With select inventory in the Centro Brand Exchange, we get an exceptional level of audience data and security protection.”

Tags: advertising data, advertising tools, advertising trends, Centro, data collection, online advertising

Source: Centro release Brand Exchange

  

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