26Jun

RadiumOne Taps Bader As CMO

Subscribe to Online Media Daily Veteran agency executive and mobile expert Eric Bader is joining social data-driven ad network RadiumOne as its first chief marketing officer. Bader was most recently CEO and founder of Mobilize, a mobile services platform he started last year after serving as global president and chief […]

26Jun

Omnicom, Not WPP Or Publicis, Dominates Madison Avenue's Tech Story

If you follow the trade press (including this publication), you’d think that WPP and Publicis dominate Madison Avenue’s technology beat, but according to some sophisticated new research analyzing the impact each of the major agency holding companies — and their most influential people — have on the ad industry technology […]

26Jun

Grow Mobile Platform soothes headaches of mobile app promotion, tracking

Following a successful closed beta, and already sporting three major clients (Zynga, GREE and KLab) the new Grow Mobile Platform has today been made publicly available to both Android and iOS developers. In a fragmented environment, the single dashboard allows easy planning, buying, and tracking of mobile app promotions saving […]

26Jun

FTC tells search engines to better distinguish paid from organic results

In 2002, the Federal Trade Commission’s Bureau of Consumer Protection wrote to search engines advising them of the potential for consumers to be deceived by not prominently distinguishing between organic and paid search results, or other advertising on their websites. While search engines embraced the guidance given at the time, […]

26Jun

How to Setup a Social Media Business Strategy

By Heidi CohenPublished June 26, 2013 Does your business have a social media strategy? According to research conducted by Constant Contact, over 50% of small businesses need help with social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting […]

26Jun

'This Is Not Spam' rates analyzed

Most email programs allow users to examine their spam folder before deleting the contents, and provide the ability to “rescue” emails that have inadvertently ended up labeled as spam. Return Path analyzed how many emails are rescued, known as the This Is Not Spam (TINS) rate. They found that, within […]

25Jun

Royal baby to push Brit economy up

The Centre for Retail Research suggests the royal-we-haven’t-met could push the British economy up by at least $375 million – souvenirs, alcohol and food purchases will drive the spending. Their report suggests souvenirs like Union Jack booties and baby sleepers as well as food ($39 million estimated spending) and other […]

25Jun

SocialTwist IDs how much influence brands have

“We actually observe a type of 80-20 rule, where about 15 percent of all influencers drive 80 percent of a brand’s desired outcomes,” said Vijay Sundaram, CMO and head of Sales, SocialTwist. “We segment customers, based on measured impact, into meaningful and actionable categories that help brands build tailored strategies, […]

25Jun

Tools offer small, mobile businesses diversification

First, from ClickFuel, a new mobile lead tracking solution for small businesses. The Market Link platform offers SMBs access to analytics for incoming leads. Because it is a mobile app, SMBs can respond from any location. “Traditionally, SMBs have relied on actively checking voicemails, forms and emails for leads. Now, […]

25Jun

Voxer Transforms Into A Walkie-Talkie Service For The Business World

Voxer is making its entrance into the business world with a set of new high-end features for its walkie-talkie style, push-to-talk service. Voxer Pro and Voxer Pro For Business run on Android and iOS devices just as with the standard service. If unfamiliar, the Voxer service is an app for sending […]

25Jun

FTC Warns Search Engines About Paid Ads

Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on Tuesday. “In recent years, the features traditional search engines use to differentiate advertising from natural search results have become less noticeable to consumers, especially for advertising located immediately above the natural results,” […]

25Jun

Ouya Creator: I'm Not Doing a Victory Lap

Christine Lagorio | Inc.com staff Jun 25, 2013 Her Android-platform gaming console sold out in its first few hours on Amazon. But Julie Uhrman isn’t pausing to celebrate. She’s plowing ahead. Courtesy Company Courtesy Company My any measure, today’s sales of the Ouya gaming console and controllers have been outstanding. In its […]

25Jun

Why the World Doesn't Need Another News Reader App

Eric Markowitz | Inc.com staff Jun 25, 2013 When Google Reader shuts down, a slew of apps plan to fill the void. But there’s a key problem few are trying to solve: the need for great content. Getty Facebook announced yesterday that it will be launching a news reader app in the […]

25Jun

How to Master the Phone Meeting

BOTH SIDES OF THE TABLE | Mark Suster Jun 25, 2013 Maximizing your impact can be difficult over the phone. Here’s how to get the most out of your important business calls. shutterstock images Editor’s note: This article originally appeared on Mark Suster’s blog Both Sides of the Table. Phone calls. We all […]

25Jun

7 Signs Your Social Media Strategy Works

SEO HEROES | Aaron Aders Jun 25, 2013 Here are the top KPIs that lead to growth in brand reach, lead nurturing, and sales on social media. <a target=_blank href="http://redirect.viglink.com?key=11fe087258b6fc0532a5ccfc924805c0&u=http%3A%2F%2Fwww.inc.com%2Fuploaded_files%2Fimage%2Ftrend-print_27123.jpg" class="lightbox" title=" “> Social-savvy marketers are building brand reach, nurturing leads, and generating sales on social networks now more than ever before. […]

25Jun

WPP's VML Buys Stake In South Africa's Native

WPP’s digital agency network VML, a unit of Y&R, has acquired a majority stake in South African digital agency Native, which has been rebranded Native VML. The agency has offices in Johannesburg and Cape Town. Terms were not disclosed. The partnership is the latest step in VML’s global expansion strategy. […]

25Jun

App Revenue To Hit $27 Billion In 2013

The mobile app market globally will grow 85% to $27 billion this year as apps remain a key factor in the battle among mobile platforms. Apple and Android will continue to dominate, with BlackBerry and Microsoft’s Windows Phone still far behind in the apps race. Apple’s iOS alone will account […]

25Jun

WPP' VML Buys Stake In South Africa's Native

WPP’s digital agency network VML, a unit of Y&R, has acquired a majority stake in South African digital agency Native, which has been re-branded Native VML. The agency has offices in Johannesburg and Cape Town. Terms were not disclosed. The partnership is the latest step in VML’s global expansion strategy. […]

25Jun

Mobile SEO Risks Force Brands To Comply With Google Changes

Apple, CVS Caremark, Costco Wholesale and others are ill-prepared to take on changes Google will make to its mobile search algorithm. In fact, only six of the Fortune 100 companies comply. The Pure Oxygen Labs study — Mobile SEO Risk Assessment of the Top 100 Fortune 500 Companies — identifies […]

25Jun

How Not to Get Fired

Getting fired from the company you started may seem hard to imagine, but it happens fairly frequently. Avoid these mistakes and it won’t happen to you. Getty Getting fired from the company you created is probably the last thing you can imagine. Unfortunately, it’s a fairly regular occurrence that can […]

Laura Brothers, Business InsiderJun 25, 2013 Not all stories have a happy ending. “> shutterstock images Kickstarter, the world’s largest crowdfunding site, gives entrepreneurs a platform to raise money for pet projects like a new business, a film, or even a music video. To date, the site has collectively raised […]

Issie Lapowsky | Inc. magazineJun 25, 2013 This entrepreneur believes selling your business is an admission of failure. Here’s why. ENLIGHTENED Jake Lodwick, co-founder of Vimeo, learned the hard way the downsides of being acquired. “> Noah Kalina ENLIGHTENED Jake Lodwick, co-founder of Vimeo, learned the hard way the downsides of being […]

25Jun

Microsoft Strategist: Being Good Simply Isn't Enough

Jana Kasperkevic | Inc.com staff Jun 25, 2013 Tren Griffin shares what he’s learned about business and why you need more than skills to survive. Shutterstock Recently Tren Griffin, a strategist for Microsoft, shared 12 quotes that summarize what he feels he’s learned as a businessman for one of the world’s most prestigious tech […]

25Jun

3 Types of Useless Apologies

Francesca Louise Fenzi | Inc.com staff Jun 25, 2013 Not all apologies are created equal. Here are three ineffectual concessions that you can probably dismiss. y_phog/Flickr The experts agree: The phrase “I’m sorry” can go a long way toward smoothing over a major oops. Even defense lawyers have begun advising their clients to […]