START IT UP | Jessica StillmanJun 25, 2013 Experts weigh in on everything from when should you try to get away to how to keep the heat from ruining your gadgets. “> shutterstock images This Friday summer officially got underway but you’ve probably been daydreaming about vacation season from long before that. […]
Category Archives: Everything Digital News You Need
Everything Digital News
The daily roundup of all digital media & digital marketing news from the Rhodel.com Digital Strategy blog.
SALES SOURCE | Geoffrey James Jun 25, 2013 Essential books for entrepreneurs who really want to understand how and why their customers buy. In previous posts, I’ve identified the best motivational books of all time and the best sales books of all time. Today, I’ve selected 10 books about marketing that I […]
Though not the sexiest marketing channel, email continues to hold its own when measured by customer acquisition rates. In fact, customer acquisition via email has quadrupled over the last four years, according to new data from customer retention start-up Custora. Driving innovation in the category is the almighty dollar, according […]
According to eMarketer, mobile advertising investment will grow by 90% this year to $1.6 billion, up from $834.9 billion in 2012. The growth is thanks in part to investment in mobile display and search formats, as marketers look to engage consumers across multiple screens. In the UK, a country with […]
The smartphone is changing how people work but so far the applications for web conferencing have not taken much of a mobile-first approach. Biba, a new company coming out of stealth, has spent more than a year and $5 million in a Series A investment to quietly build a service […]
By Debbie Hemley Published June 25, 2013 Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In […]
Earlier this year, a survey of 100 global brands by Mynewsdesk revealed that most online press rooms were sadly lacking in content or worse, out of date. Most provided just a basic press release and failed to provide additional information in other formats such as video, infographics or multi-media content […]
When Hootsuite posed the question “Are you allowed to use social media at work?” via Twitter, most said yes. Naturally, those in PR, social media and marketing were keen to point out that having social media access at work was essential to carrying out their jobs. Even police officers, lawyers […]
Startup AppScale has launched its open-source backup up service for Google App Engine (GAE), which is compatible with standard cloud services that developers use when building apps. The company, which was one of six startups that presented at the Structure conference last week, stood out even if it did not win an […]
News Brief 51 minutes ago Subscribe to Online Media Daily SheKnows, an online site for women, is launching a new open contributor platform, “Experts Among Us,” as it nots an uptick in traffic by 40%. It’s also adding MyFitnessPal.com to its partner network. The company has also expandd its management […]
Analysts at J.P. Morgan Chase & Co issued a report Monday raising Google’s price per stock target to $1,025. In a reversal of fortune, the move counters Apple’s declining stock prices. Does it also indicate a shift in ad market share? J.P. Morgan Chase analyst Doug Anmuth points to Google’s […]
Demand Media on Monday announced acquiring Society6, a digital marketplace for artists, for $94 million, including $75 million in cash and $19 million in common stock. The digital content company said the move would help further expand its offerings and accelerate its push into e-commerce. “Society6 augments and diversifies our […]
Pandora did not violate a Michigan privacy law by allegedly sharing Web users’ music-listening history with their Facebook friends, the online radio service argues in new papers filed with a federal appellate court. The company is asking the Ninth Circuit Court of Appeals to uphold a decision issued last year […]
Publicis Groupe’s Digitas has promoted Kenneth Parks to North American CMO. He’ll be responsible for business development and marketing strategy. A 15-year Digitas veteran, Parks was previously EVP/executive managing director. Prior to Digitas, Parks was an account supervisor at Barry Blau & Partners. Parks will report to Tony Weisman, CEO, […]
Publicis Groupe’s Digitas has promoted Kenneth Parks to North American CMO. He’ll be responsible for business development and marketing strategy. A 15-year Digitas veteran, Parks was previously EVP/executive managing director. Prior to Digitas, Parks was an account supervisor at Barry Blau & Partners. Parks will report to Tony Weisman, CEO, […]
Jeremy Quittner | Inc.com staff Jun 24, 2013 As private companies continue to bounce back from the financial crisis, they’re doing more with fewer people. shutterstock images Keeping pace with and driving the economic recovery, small businesses continue to revive, while hiring lags. That’s the news from the just-released May private company […]
LIKEABLE LEADERSHIP | Dave Kerpen Jun 24, 2013 You’d like to be successful in everything you do, of course. Here’s how to make it happen. shutterstock images Getting what you want in your career and in life isn’t as difficult as it may seem. I mean it. I’ve been very fortunate, both […]
THE LEAN LAUNCHPAD | Steve Blank Jun 24, 2013 As a startup, there’s nothing better than creating a new market; you can provide products and services that address a previously unsolved problem. But there are setbacks to blazing your own trail–namely: Innovation trolls or “rent seekers” who want things to stay just […]
BOTH SIDES OF THE TABLE | Mark Suster Jun 24, 2013 You’ve done everything right. You know what you’re selling–and why your customer should buy it–but you just can’t close the sale. Perhaps the missing ingredient is why a customer should buy…now. <a target=_blank href="http://redirect.viglink.com?key=11fe087258b6fc0532a5ccfc924805c0&u=http%3A%2F%2Fwww.inc.com%2Fuploaded_files%2Fimage%2Fsummer-sales_17020.jpg" class="lightbox" title="Flickr photo courtesy of Mays Communications […]
Alyson Shontell, Business InsiderJun 24, 2013 From going out too much to having too many founders, here’s what you’ve been doing wrong. “> When you write and read about start-ups all day long, you see founders make a lot of mistakes. As an observer of and dabbler in start-ups, […]
Using a mobile device? Go to m.inc.com for our mobile version. Francesca Louise Fenzi | Inc.com staff Jun 24, 2013 Round table or square table: Your audience’s seating arrangement affects their priorities, researchers say. “> shutterstock images Perhaps King Arthur was onto something; according to a new study published by the […]
D.C. BILL | Bill Murphy Jr. Jun 24, 2013 Beyond the style and the drama, no TV show illustrates the ups and downs of running a business better than Mad Men. After six seasons, here are some of the key lessons. I thought so before, but now I’m thoroughly convinced. If you’re […]
TECH REPORT | John Brandon Jun 24, 2013 Do you count on these apps for everyday business tasks? Maybe you shouldn’t. iStock The amazing thing about mobile apps, cloud storage, and living on the Web is that information is always at your fingertips. Unfortunately, often that means your data is not far […]
START-UP TOOL KIT | Howard Greenstein Jun 24, 2013 Mallika Chopra describes herself as a mom with a business on the side. And her investors are on board with that vision. Mallika Chopra has talked with Inc. in the past about harnessing the power of intent and has built a social network, Intent.com, […]
