24Jun

How to Use Google+ to Expand Your Business Influence

By Kristi HinesPublished June 24, 2013 Are you looking to tap into the power of Google+? Is your business leveraging all that Google+ has to offer? Have you created a personal profile or business page on Google+, but want more influence? Why Google+? According to GlobalWebIndex, Google+ now has 359 […]

24Jun

Deloitte: Mobile impacting retail more than Internet

Ian Geddes, Deloitte’s head of retail, says that 2013 is the year that “mobile moves from a project run by the IT department to a strategic priority in the boardroom”. His comments come as a new Consumer Review is released showing a 14% rise in smartphone penetration in the UK […]

24Jun

Centro release Brand Exchange

The Centro platform is set up to ensure ads are always placed on high-quality sites, which can help ad awareness; according to Trust Metrics most (95%) of Centro Brand Exchange ad placements rank as ‘ideal’. “The Centro Brand Exchange connects quality advertisers with great content. This unique appreciation for premium […]

24Jun

Digital North: Canadians respond to marketing Tweets

ExactTarget’s ‘Digital North’ study, the latest (#21) in the company’s ‘Subscribers, Fans & Followers’ research series reveals that, while just 13% of Canadian consumers (age 18 or over) follow a brand on Twitter, it is the channel that prompts most to make a purchase; more so than Facebook or email, […]

24Jun

How to better analyze, understand location data

David Petersen, CEO, Sense Networks: The likelihood of someone immediately changing their plans just because they saw a mobile ad is very low. In fact, we found that in Q1, across all campaigns, there was no correlation between real-time distance to a retailer and clicks on a mobile ad. Real-time […]

24Jun

Report: CMOs not equipped to push customer experience

“The number one challenge shared by CMOs is the changing role of marketing and to the ability to impact and lead the brands engagement with customers and overall customer experience. In our study we were surprised that only 11 percent have P&L responsibility,” said Pete Krainik, Founder and CEO, The […]

23Jun

AOL Reader In Beta As Google Shutters RSS Feed

AOL is readying a reader to fill a void left behind by Google. Google announced in March that it would retire Google Reader on July 1. Urs Hölzle, senior vice president of technical infrastructure and Google Fellow, wrote instructions in a post on how to export their data using Google […]

23Jun

Courtroom Sketch Artist Sues Getty Images For Copyright Violations

A courtroom sketch artist has sued Getty Images for allegedly infringing copyright by displaying her illustrations online and selling copies of them without her consent. Christine Cornell of Weehawken, N.J. says in her lawsuit that she has served as a courtroom illustrator for nearly every major trial in New York, […]

23Jun

Digital Ad Spend Rising, Twitter Up 95%

Ad spending soared at Twitter and YouTube in May, while they dropped slightly at Yahoo and Facebook. Twitter dollars jumped 95%, while YouTube was up 43% compared to May 2012. Yahoo fell 4% and Facebook was down 1%. The figures come from combined spending by four large holding companies — […]

23Jun

HTML5 Has Place In App World

Where does HTML5 fit in an app world? That’s the question raised in a new NPD Group report examining the role of the mobile Web, specifically HTML5 technology, in a mobile ecosystem dominated by applications. The study suggests mobile Web proponents should focus on showcasing compelling use cases for HTML5 […]

23Jun

Content Galaxy Launches Streaming Video Platform

News Brief Yesterday, 5:28 PM Subscribe to Online Media Daily Content Galaxy, a video hosting service, launched its video streaming platform.  It integrates content into a single platform to enable publishers to build large channels. Content Galaxy is an alternative to YouTube channel; it targets media outlets looking for a […]

23Jun

Social Media Helps Marketers Capitalize On Events, Consumer Reactions

KOHLER, Wisc. — Entertainment executives looking to craft a mission statement for real-time marketing might consider this maxim from AEG Global’s Scott Carlis: “Marketing at the speed of culture.” Speaking about AEG’s business, which includes live events and sports teams, Carlis said the trick is to monitor conversation and sentiment […]

23Jun

How APIs Help Us Comprehend The Infinite Concept Of Data

Data is like oil. It only has a future value just sitting in a big pool. “Pure data,” as my fellow panelists said Friday night at API Days, has not proven to have much market play. I agreed with them but it’s the wrong way to look at the matter. […]

22Jun

Instagram Videos: This Week in Social Media

By Cindy KingPublished June 22, 2013 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Video Now on Instagram: Instagram users now […]

21Jun

Why Facebook is 'cloning' ideas

The new Instagram video feature, on the left, and Twitter’s Vine app. Instagram’s new video feature is the latest imitation feature from Facebook The minor updates are not representative of the innovations happening in Silicon Valley Tech companies are working on big problems like health care and energy Any Facebook […]

21Jun

On the Web: Hairy Leg Stockings

Real or fake? “Hairy leg” stockings appeared on China’s Sina Weibo microblogging site as a suggested way to fend off perverts. An image claiming to be “hairy leg” stockings appeared on a Chinese blog Trend-watching site ChinaSMACK suggests they’re designed to be anti-pervert Many don’t believe the stockings are real […]

21Jun

Microsoft And Oracle Will Announce Major Cloud Computing Partnership Next Monday

Microsoft’s CEO Steve Ballmer, its Azure chief Satya Nadella and Oracle’s president Mark Hurd are holding a joint press conference next week, just two days before Microsoft’s Build developer conference is scheduled to kick off in San Francisco. The press event follows Oracle’s earnings call that featured remarks by Oracle […]

21Jun

The Innovator: A website for the well-connected

©Toby Leigh The little black book has had its share of technological transformations: from Outlook or Gmail organising our contacts to Facebook and LinkedIn, our personal networks have been digitised many times over. Yet the importance of meeting someone in person and striking up a rapport is unchanged. Dating services […]

21Jun

Kickstarter: 'We were wrong' on men's guide

Kickstarter has taken down Ken Hoinsky’s crowd-funding project page after a critical online petition. Guide to “getting awesome with women” went too far, website says Critics call it a guide for would-be rapists Author says his message is being distorted (CNN) — “We were wrong.” With that, Kickstarter said Friday […]

21Jun

Intuit Buys Elastic Intelligence, Will Use Connection Cloud To Help SMEs Build Apps

Some consolidation in the area of cloud services for enterprises: Intuit, the business services company that targets SMEs, is buying Elastic Intelligence, creators of Connection Cloud, a product that helps SMEs create DIY cloud-based apps. Financial terms of the deal were not disclosed. Elastic Intelligence was founded by Roger Sippl, […]

21Jun

Mobilizing Your Website: What You Need to Know

By Michael StelznerPublished June 21, 2013 Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users? To learn about the opportunities available in the mobile marketing world, I interview Greg Hickman for this episode of the Social Media Marketing podcast. More About This Show […]

21Jun

It's one delicious drone — the Burrito Bomber

Engineers from Yelp build the Burrito Bomber The unmanned drone can deliver food using GPS data Project is the result of a Yelp hackathon Currently, aviation regulations prohibit commercial use of drones (CNN) — On a sunny Monday morning, over the open fields of Baylands Park in Sunnyvale, California, an […]

21Jun

Consumers will swap personal data for relevant, useful ads

Consumers are increasingly aware of the value of their personal data and, according to the IPG Mediabrands/Microsoft research, 45% are willing to share that data in return for ads that are of use to them. In fact, 48% were aware that their digital data had real value. The survey among […]

21Jun

Social sharing on Google+ to overtake Facebook within 3 years

Facebook remains the most popular social network with around 51% of global users logging on to the site at least once a month. While Google+ remains in second place with 26% of global users, things could soon change in terms of social content sharing. Searchmetrics evaluated six months of social […]