YouTube Partner Program extended to advertisers

Every company on AdAge’s 100 Leading National Advertisers list is using YouTube to enhance marketing efforts. Those video campaigns have delivered impressive results, with the top 500 brands on the platform averaging 884,000 monthly views and 35,000 subscribers. Just yesterday, YouTube announced that a new Partner Program will begin in […]


3 Questions with Sense Networks

Kristina: Tell me about the Sense Networks platform . David Petersen, CEO, Sense Networks: Sense Networks uses mobile data to build location-powered behavioral profiles. Through analyzing historical location patterns, it is possible to understand consumer behavior in a rich and powerful way. We can understand who is a WalMart shopper, […]


Top 3 tips to improve location based campaigns

Rip Gerber, Locaid CEO: At the end of last year we ran a geofence-based SMS pilot in a shopping mall in Easton, OH with Alliance Data. Initial findings from the pilot revealed that participants spent an average of 24% more in a shopping trip triggered by a text message than […]


Value of mobile transactions to double by 2017

In its latest report, ‘Mobile Commerce Markets: Sector-by-Sector Trend Analysis and Forecasts 2013-2017‘, Juniper talks in big – no, make that huge – numbers. They see the value of mobile transactions more than doubling from this year’s $1.5 trillion to a whopping $3.2 trillion by 2017. While $3.2 trillion seems […]


The guy who saved the bunnies

.cnn_html_media_utility::before{color:red;content:’>>’;font-size:9px;line-height:12px;padding-right:1px} .cnnstrylccimg640{margin:0 27px 14px 0} .captionText{filter:alpha(opacity=100);opacity:1} .cnn_html_slideshow_media_caption a,.cnn_html_slideshow_media_caption a:visited,.cnn_html_slideshow_media_caption a:link,.captionText a,.captionText a:visited,.captiontext a:link{color:#004276;outline:medium none} .cnnVerticalGalleryPhoto{margin:0 auto;padding-right:68px;width:270px} ]]> Joshua Bisnar says he rescued four orphaned rabbits while stationed at Camp Pendleton in Oceanside, California. Bisnar had no idea how to raise wild rabbits, but that didn’t stop him from bringing them […]

At today’s Samsung Premiere 2013 event in London, the South Korean company introduced a whole bunch of new products, most of which we’ve been reporting on for some time now as leaks and rumors slipped their way out of the company’s doors. As expected, the company finally showed off its […]

Samsung spent more of its Summer Premiere event showing off demos of its Galaxy S4 Zoom and Active, but the average phone consumer likely had their eyes focused on the Galaxy S4 Mini. The little brother to the popular Galaxy S4 handset is for those that know that a ”smartphone is […]

Samsung has been showing off a smorgasbord of devices over in London for its big Samsung PREMIERE Summer 2013 event, and one of them is the Galaxy S4 Active, a rugged version of the Galaxy S4 we’ve already seen announced earlier in June. This time around we’re getting more details […]

Mass Effect 3 very nearly had a different ending, and one that fans may have much preferred compared to the controversial finale that shipped with the retail release. Mass Effect and Mass Effect 2 lead writer Drew Karpyshyn revealed as much on the gaming radio show VGS (via Eurogamer). Needless to say, you’ll probably want to […]

Some of Facebook’s recent changes have been friendlier to advertisers than to its user base. But there’s one new feature rolling out in very select locations that’s probably one of the more user-friendly things the company has done: Free Wi-Fi for users who agree to check-in at certain businesses. Roving […]


Automation Is The Driving Theme In Six Cloud Startup Presentations At GigaOM Structure

I am here at the GigaOm Structure conference where this morning, six startups presented before a three-judge panel of venture capitalists: Luis Robles, a partner with Sequoia Capital; Bipul Sinha, partner at Lightspeed Venture Partners; and Ann Winblad, managing director of Hummer Winblad Venture Partners. SaltStack, a new DevOps platform, […]


Tumblr's David Karp Makes His Ad Pitch at Cannes

Become an Ad Age Subscriber Ad Age is committed to providing you with industry news and information you need to succeed. That’s why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so […]


Instagram launches 15-second video feature

Bite-sized videos are coming to Instagram, the mobile photo-sharing app. Instagram users will now be able to shoot and share 15-second videos The video feature will be available to all iOS and Android Instagram users Thursday The new feature puts Instagram in direct competition with Vine, the popular Twitter-owned app […]

The research also shows 33% ‘immediately defect’ to competitor stores when they hit a mobile shopping snag. The biggest complaints from mobile shoppers are hard to navigate mobile sites, too-small images, smartphone security concerns, ‘painful’ checkout processes. “The sudden rise in the number of visitors accessing retailer’s websites from mobile […]

Vine, Twitter’s app that lets you shoot and share 6-second videos, is available for Android phones and iPhones. Micro-video apps like Vine have become hugely popular The video snippets people upload are creative, raw and frequently bizarre Instagram could be the next service to add short videos User: A short […]

Cambridge Audio has introduced a new 2.1 audio system called the Minx M5 designed for use with computers, featuring a subwoofer and two satellite speakers with a desktop control hub. The system has a USB audio input and its own digital-to-analog converter (DAC) that Cambridge Audio says can process digital […]

Obvious statement #1: It’s fun to take selfies. I’ve done it. You make yourself look nice, pose at a flattering angle, show the world an attractive picture that you hope compensates for the 145 tagged Facebook photos your friend Kendra left up that show you chugging Miller Lite during your […]


‘PlanetSide 2?s’ creative director talks about the PS4 and what’s next

Sony Online Entertainment is bringing its massive, multiplayer RPG shooter PlanetSide 2 to the PlayStation 4, which is no small feat. The free-to-play game launched last November on PC, and gameplay revolves around thousands of players struggling for to dominate the planet Auraxis across multiple continents. We spoke with creative […]

Earlier this month, Eric Cheng, Lytro’s director of photography, tweeted a photo taken with a Lytro camera. Lytro makes a light-field camera that captures photos you can refocus later, but there was something noticeably different about this particular photo: it had animation. Cheng also posted similar animated GIFs to his Google+ page. […]


3 Tools to Help You Discover and Share Great Content

By Ian ClearyPublished June 20, 2013 Are you looking for better ways to find new and interesting content to share? Is finding time to read and share interesting content a battle? In this article, I outline 3 tools to help you find and share great content while saving you valuable […]


Yahoo introduces one-stop business listing dashboard for SMBs

Yahoo has introduced a new one-stop dashboard that enables automatic submission of listings to more than 40 online business directories. Called LocalWorks, the new program ensures that business information is updated whenever details change. The LocalWorks dashboard consists of a template which also caters for the input of videos, photographs […]


Jivox, vSplash push interactivity with platforms

First, Jivox is adding native ad, multi-screen options to all its ad units, including the IAB Rising Star units. This should offer more engaging ad units, in general, with added scale for advertisers. The native features will include RSS/news feeds, video/image galleries and live Twitter feeds which can be embedded […]


Amazon facilitates social gifting on Facebook

As birthday wishes come rolling in on Facebook, wouldn’t it be nice if all those well-wishers could club together to buy one pressie – perhaps an Amazon Gift Card. Now, they can. With one user starting up a gift card on Facebook with as little as $1, other friends of […]