entrepreneur

There’s never been a better time to be a trep. That’s because the ability to sell and create brand awareness never has been more robust. At the same time, this is the worst time for entrepreneurial marketers to sell products and services. Consumers are more fickle-minded and more distracted than ever […]

In September earlier this year the world lost golf’s patriarch, Arnold Palmer. His stellar playing career aside, Palmer’s biggest achievements stretched well beyond the game. Known today as the originator of sports marketing, Palmer was one of the first athletes to turn his name into a brand. Using his image and business acumen, Palmer’s empire […]

What’s the most important investment you can make as an entrepreneur? An investment in you. And that willingess to grow and learn is something that conferences can help feed. Not only do they offer valuable opportunities for you to get away from the grind, but they help you make new […]

It’s hard for small businesses to compete with the big guys. But that’s why there’s Small Business Saturday. American Express founded Small Business Saturday in 2010, giving small businesses and brick-and-mortar stores across the country a special boost and a way to get shoppers’ attentions  between Black Friday and Cyber […]

Many experts think that massive collection and analysis of data is the way to retain customers, but in reality, data’s not enough. And while the field of analytics is continuously growing, only 31 percent of CEOs, according to one study, said they felt confident that their organizations were in the top tier of […]

The year was 2008, and I had just launched an independent financial-planning firm. As a new business owner, I had determined that my number one goal was to stand out. But, how? Related: 17 Tips for Entrepreneurs Who Blog Eventually, I stumbled on the concept of blogging. I didn’t know […]

Marketing is becoming more multi-faceted than any other department in a business, and no one knows this better than marketing executives who manage these teams. This is particularly true for those who work with not only an in-house team, but with freelancers who work in marketing departments remotely (something that […]

After the initial buzz, interest in LinkedIn leveled out. And then last February, its stock price actually took a plunge to a three-year low of $102.89. That was more than a 46 percent drop, and it went on to cost the company $11 billion in value. Changes made to some of LinkedIn’s base […]

Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. When Peter Jukes, creator of the podcast Untold: The Daniel Morgan Murder, asked a lecture hall full of college students if they read a newspaper, only three hands rose. But when he asked how many of them listened […]

Everyone loves a deal. Realizing this, businesses have long used print-based discount offers such as coupons in newspapers to sell products. But, as consumers have increasingly obtained information online, businesses have seen an increase in consumers’ demand that these businesses shift all their marketing strategies to digital. While there are still […]

The following excerpt is from Craig Simpson and Brian Kurtz’s book The Advertising Solution. Buy it now from Amazon | Barnes & Noble | iTunes Now it’s time to look at what ad expert Eugene Schwartz had to say about headlines because it gives us an interesting perspective on what a good headline is all about. Schwartz […]

As a public relations expert, I’ll let you in on a little secret — you can do it yourself. I can, naturally, also explain why you should not do it on your own. Frankly, there are many, many good reasons not to. Like most things you may be able to […]

Political pundits will, for years to come, dissect how political neophyte Donald J. Trump defeated Hillary Clinton to become our nation’s 45th president. But, as much as we can put politics aside, it’s clear one decision each campaign made certainly helped the winner and hurt the loser — the slogans. […]

Having a strong online influence is like having a megaphone in one hand and a crystal ball in the other. It gives you the knowledge to anticipate what your audience wants while simultaneously connecting consumers to resources, products or services that matter to them. Thus, you are able to bolster […]

If you’ve written out a marketing strategy, you’re already ahead of the game: Too many companies neglect the act of formalizing their plans, instead relying on general ideas and improvisation, which almost never turns out well. Related: 5 Steps to Creating a Killer Marketing Strategy Thinking through and documenting your strategy […]

As an entrepreneur, self-publishing a book can be a great way for you to build authority and share your ideas with a potentially unlimited number of people. Related: How This Self-Published Author Sold 10,000 Books with Almost No Money and Zero Connections That said, authors still have to get creative with […]