Everyone is going digital for the holidays. According to new Videology Group data more consumers will celebrate the holidays in digital fashion – that goes for shopping, of course, but also entertainment and family time. Some interesting takeaways from the Videology Group report include: • 27% will stream holiday movies• […]
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Kristina: How are streaming solutions like HBO Go and Netflix impacting broadcasters? Yangbin Wang, CEO of Vobile: While the major studios still control a majority of the broadcast content, they are feeling the pressure of Netflix and Amazon Video which are offering their own original series. This content can bypass […]
A nationwide survey in the U.S. of 2,000 shoppers appears to suggest that fewer consumers will get their shopping done on the two biggest retail days of the year this year. When it comes to Black Friday, a third said they found the shops too busy in 2014, or the […]
More than three-quarters of a billion gifts will be shared by Britons this Christmas, the result of a £24.4bn (US$37.7bn) spending spree. And, as might be expected, much of those purchases will be made online. But, to what extent? According to digital advertising company RadiumOne‘s research, among those who know […]
A survey by Shotfarm of more than 1,500 consumers about their product information preferences highlights just how important high quality and detailed product information is on digital sales. The lack of touch and feel in online sales means product information is what consumers rely on most to make a successful […]
Kristina: How are mobile devices changing the way businesses interact with customers? Julie Ginches, CMO, Kahuna: It’s often been said that “mobile changes everything.” But there are three big changes that marketers should be aware of.First, there’s the behavioral insights that they can gain on mobile devices. With this kind […]
Kristina: What is ‘farm to table’ marketing? Amish Tolia, Chief of Strategy, Pear: Restaurants around the country have adapted the “farm to table” method by investing in and serving locally-sourced foods. Big brands can apply the same strategy to their marketing efforts by investing in local schools, sports teams and […]
The Ethereum project and ConsenSys, the company created by one of the project’s co-creators, have received a huge vote of approval from one of the world’s biggest enterprise software providers — Microsoft. The company will be working with ConsenSys to provide development tools for Microsoft’s enterprise customers on the Azure […]
As the marketing landscape changes, marketers need to change the way they interact with their customers. In order to help you avoid common pitfalls, we present the Top 5 Video Marketing Mistakes of 2015. This content is published by: Source: Top 5 Video Marketing Mistakes Tweet
How will the spend break down on those big sales days? Adobe’s experts expect Thanksgiving Day to pull in $1.6 billion in sales (18% increase YoY), Cyber Monday shoppers are expected to spend $3 billion (12% increase YoY) and Black Friday shoppers are expected to spend $2.7 billion (15% increase […]
Kristina: How often and for how long should a brand marketer run a content marketing campaign? Adam Weinroth, CMO, OneSpot: Content marketing should be ongoing endeavor that can be supplemented by campaigns that may bring greater attention to or focus on specific initiatives, the duration of which depends on the […]
First, think about sponsorship. “Brands must first make an impact on a community by sponsoring a local team or school. A girls’ softball team, for example, might need funding for jerseys, or an elementary school might be in need of art supplies,” said Amish Tolia, Chief of Strategy, Pear. Second, […]
Following the bell, device management shop MobileIron announced its fiscal third quarter financial performance, including revenue of $38 million, and adjusted profit of negative $0.20. Using normal accounting techniques, the company lost a stiffer $0.30 per share. Investors had expected MobileIron to lose an adjusted $0.20 per share, off of […]
A great deal of Slack’s success has come from its ability to allow companies to communicate internally in a fluid and transparent manner. Now the enterprise messaging service is looking to enhance the experience of how larger organizations function through the introduction of User Groups. The new feature allows notifications […]
Microsoft today announced its plans to extend the social features of Office by integrating Skype into Office Online, allowing users to communicate by voice and video chat within Word, Excel, PowerPoint and OneNote Online documents, as well as in Outlook.com. With the integration, users will be able to see and […]
If software is eating the world, it’s also eating our houses. The real estate market changed radically when companies like Zillow unpacked the data around house sales. In theory you’d think there wasn’t much to do on house sales, but there remains a relatively untapped area. One of the next […]
Are you sick of not knowing what the weather will be like at your cousin’s best friend’s sister’s birthday party that is in six months? Well, now you can know exactly what the weather will be like that day…sort of. Recently featured in the TechCrunch Radio Pitch-Off, WeatherPlanner is a […]
A flash program on a website, ten checkout options or in-store kiosks. All important to retailers performance, but are they what shoppers are really looking at? Not necessarily, at least according to new data out from Interactions Marketing. According to the fourth Retail Perceptions report what shoppers are really looking […]
First up, from Nexage, a new report which shows the importance of location for mobile brands. According to their data location data is pushing branded spending in the mobile space; one CPG advertiser increased their spend nearly 400% (Q2 2014). Rich media and video are also leading the way. Nexage’s […]
How can brands create a stronger presence while still giving the consumer space? One expert offers his top 3 tips. First, get personal. “You remember those old “The army wants you” ads? Well, think what effect these ads would have had on the draft percentage, if it said “The army […]
First, an acquisition. ironSource had acquired the mobile game studio Upopa; ironSource is a leading digital delivery company. The acquisition will give their ironLabs platform mobile game creation experience. “We are always looking for ways to bring new capabilities to developers that can help them turn their ideas into sustainable […]
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky. This content is published by: […]
The research, conducted by Google, Nielsen and GfK found that only 53% of UK motor insurers provided a positive experience on a smartphone. While most had a mobile landing page, once the quote process was embarked upon the interface provided a poor experience. And yet, 52% of consumers will use […]
AOL Platforms used multi-touch attribution technology from Convertro to track half a billion clicks and 15 million conversions in Q1 2014 and discovered which social websites were most involved in online sales as well as which were most effective during different stages of the purchasing process. The results are interesting […]
